Going Viking in Iceland with an Arctic Trucks Toyota Hilux AT38
Winter is HereIceland's a rough place. A snow- and glacier-covered volcanic rock located smack dab in the middle of the North Atlantic, it was settled by Vikings who were so good at raiding, killing, and exploring that the king of Norway exiled them. The early Icelanders, like their modern-day counterparts, were tough folk. They took no nonsense; respect was everything. Egil Skallagrímsson, an Icelandic hero from the 10th century, provides us with a great example in his saga when he drove an axe through the skull of a teenager after he felt he was disrespected during a ball game. Egil was 7 years old. These early Icelanders like Egil put up with the island's unforgiving terrain, occasional volcanic eruption, and harsh weather and made it their home, using the island as a staging ground for the European discovery of North America by Leif Ericson (sorry, Columbus).
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The history lesson tells us a lot about modern Iceland. Largely rural and with more gravel roads than paved ones, Icelanders have few ways to travel around their country, especially during long winters. Iceland's location has led to the development of a very unique type of vehicle, what locals call "Super Jeeps." Originally based on surplus World War II jeeps (hence the name), Super Jeeps were essentially military jeeps fitted with upgraded suspensions, bigger tires, and other gear designed to help conquer Iceland's unforgiving terrain like the early Nordic warriors did. Nowadays Super Jeeps are more likely to be heavily modified Ford Econolines or Toyota Hiluxes than Jeeps, and there's a pretty good reason for that.
Arctic Trucks.
Arctic Trucks first entered into the minds of international car enthusiasts when our favoriteTop Gearpresenters took one of their modified Hiluxes to the magnetic North Pole in 2007, but the company is actually much older than that. As Emil Grimsson, chairman of Arctic Trucks, tells me, in the late '80s, people discovered that large tires running very low air pressures significantly improved traction in snow, so they started modifying their vehicles with monster rubber.
When Grimsson began working for Toyota Iceland in 1989, he got the company thinking about how it could provide vehicles ready to tackle Iceland's terrain directly from the distributer without hurting performance, reliability, or durability. In 1990 Arctic Trucks was born. Fifteen years later, Grimsson bought out Arctic Trucks from Toyota Iceland and hasn't looked back since. Now Arctic Trucks has outposts in nine countries (plus Antarctica), has distribution deals with a handful of automakers, and modifies everything from the Ford F-350 and Mercedes-Benz Sprinter to the legendary Toyota Hilux.
Whereas Americans tend to over-prepare for road conditions and then never use that capability (see all 203,000 of last year's Jeep Wrangler sales for proof), Icelanders use the capability they purchase. All of it. With road closures due to weather common year-round, those living outside of the capital may have to traverse deep snow, mud, and even rivers in order to get to the closest town and get something as simple as a hot dog (fun fact: Icelanders LOVE hot dogs).






