Toyota built its reputation selling vehicles known for reliability. It has established itself as a sales leader as well as a pioneer in hybrid technology. Recently, the Japanese automaker started building sports cars again via partnerships with Subaru and BMW.
Least Expensive: With the departure of the subcompact Yaris, the Corolla sedan is the least expensive Toyota car at just under $23,000. Toyota's SUV lineup receives a new entry-level lineup in the form of the subcompact Corolla Cross , which starts just over $24,000.
Most Expensive: Now that Toyota no longer offers the Land Cruiser, the full-size Sequoia is the most expensive model with a starting price just under $60,000. The top Capstone trim, which offers the must luxurious amenities, starts just under $77,000.
Most Fun to Drive: The reborn Toyota GR Supra and the scrappy GR 86 coupes offer engaging handling and are ready for tail-happy antics should you be in the mood.
Most Popular: Toyota's compact SUV, the RAV4 , has taken over as the brand's volume model, moving more than 400,000 units in 2021.
Most Efficient: The Prius Prime earns a 133 mpg-e rating, with a 25-mile electric range before the gas engine turns on. The all-electric bZ4X doesn't quite match its plug-in hybrid for efficiency, and returns a combined 119 mpg-e. Then there's the hydrogen-fueled Mirai sedan, which has zero tailpipe emissions.
suvs
2026 Toyota 4Runner
$43,665 - $60,295 MSRP
2025 Toyota 4Runner
$42,865 - $59,495 MSRP
2027 Toyota 4Runner Hybrid
$55,000 - $70,000 MSRP
2025 Toyota 4Runner Hybrid
$54,085 - $68,995 MSRP
2026 Toyota bZ
$36,495 - $46,895 MSRP
2025 Toyota bZ
$38,665 - $45,475 MSRP
2026 Toyota bZ Woodland
$46,895 - $48,995 MSRP
2026 Toyota C-HR
$38,595 - $40,595 MSRP
2026 Toyota Corolla Cross
$26,830 - $33,205 MSRP
2025 Toyota Corolla Cross
$25,730 - $31,255 MSRP
2026 Toyota Corolla Cross Hybrid
$31,190 - $35,225 MSRP
2025 Toyota Corolla Cross Hybrid
$30,090 - $33,275 MSRP
2026 Toyota Crown Signia
$46,085 - $50,485 MSRP
2025 Toyota Crown Signia
$45,685 - $50,085 MSRP
2026 Toyota Grand Highlander
$43,455 - $56,640 MSRP
2025 Toyota Grand Highlander
$42,455 - $55,640 MSRP
2026 Toyota Grand Highlander Hybrid
$46,805 - $61,370 MSRP
2025 Toyota Grand Highlander Hybrid
$44,210 - $58,775 MSRP
2027 Toyota Highlander
$54,000 - $60,000 MSRP
2026 Toyota Highlander
$47,465 - $55,120 MSRP
2025 Toyota Highlander
$41,915 - $54,320 MSRP
2027 Toyota Land Cruiser
$59,475 - $65,550 MSRP
2026 Toyota Land Cruiser
$59,195 - $65,270 MSRP
2025 Toyota Land Cruiser
$58,295 - $63,065 MSRP
2027 Toyota RAV4
2026 Toyota RAV4
$33,495 - $50,095 MSRP
2026 Toyota Sequoia
$67,220 - $87,630 MSRP
2025 Toyota Sequoia
$64,620 - $86,110 MSRP
coupes
sedans
hatchbacks
vans
pickups
2026 Toyota Tacoma
$34,190 - $46,060 MSRP
2025 Toyota Tacoma
$33,335 - $54,050 MSRP
2027 Toyota Tacoma Hybrid
2026 Toyota Tacoma Hybrid
$48,980 - $66,395 MSRP
2025 Toyota Tacoma Hybrid
$47,815 - $65,380 MSRP
2026 Toyota Tundra
$43,455 - $66,575 MSRP
2025 Toyota Tundra
$42,285 - $66,555 MSRP
2027 Toyota Tundra Hybrid
