2024 Toyota Tacoma TRD Sport vs. Chevrolet Colorado LT: Which Midgrade Midsize Pickup Is Best?
The new and improved Tacoma aims to take down our 2024 Truck of the Year winner.We might be used to seeing full-size Ford F-150s, Chevrolet Silverados, and Ram 1500s plying their trades on our highways and backroads, but the rest of the world relies on smaller pickups to do work. Most of those trucks proudly wear the iconic tri-oval Toyota badge on their grilles, though American automakers have been making a dent in Toyota’s global dominance over the past decade or so with models such as the Chevrolet Colorado.
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Chevy’s been battling Toyota both here and abroad while riding a wave of critical acclaim for its stout midsizer. The previous-generation Colorado was a two-time MotorTrend Truck of the Year winner, and the new-for-2023 model recently earned our 2024 Truck of the Year title. But despite the Colorado’s consistent kudos, the Toyota Tacoma—the North American cousin of the hugely popular Hilux it sells to most of the rest of the world—has repeatedly taken home the U.S. midsize truck sales crown. And thanks to the launch of its all-new 2024 Toyota Tacoma, Toyota looks hellbent on keeping it that way. But is the latest Tacoma good enough to take down the surging Colorado? We decided to find out.
Comparing the Tacoma and Colorado on Paper
The first truly new Tacoma since before YouTube was a thing, it's better in virtually every way than the model it replaces. It’s underpinned by a version of the company’s new TNGA-F platform, which is shared with a wide variety of its SUVs and pickups, including the Tundra, Land Cruiser/Lexus LX, Land Cruiser Prado/Lexus GX, and the Sequoia. Depending on spec, it comes in rear- or four-wheel drive, with coil springs up front and a live axle in back suspended by leaf or coil springs. Toyota also offers two different engine and transmission options, a base 2.4-liter turbo I-4 in three different states of tune, or an optional hybridized variant that adds an electric motor, upping horsepower to 326 and torque to 465 lb-ft on higher trims. Transmission options include a six-speed manual on select non-hybrid models, while most of the lineup gets an eight-speed automatic. The Tacoma is also available in extended and crew cab configurations, as well as with either a 6-foot long bed or 5-foot short bed.
Clearly Toyota considers choice important for its customers. So which Tacoma did we choose for this showdown? A solidly midgrade crew cab/short bed TRD Sport with coil springs and the non-hybrid turbo-four in its 278-hp and 317-lb-ft state of tune. It’s paired with an eight-speed automatic and true four-wheel drive with a two-speed transfer case. The Tacoma TRD Sport starts at $44,095, and our test truck stickered for $46,435.
Chevy buyers, meanwhile, have slightly fewer options. Built on an evolved version of the previous Colorado's platform and sprung with traditional coil springs up front and a live axle with leaf springs in back (off-road specials like the ZR2 sub in fancy shocks), Chevy builds the Colorado solely in a quad-cab, 5-foot short-bed configuration. It also only offers the Colorado with a 2.7-liter turbo I-4 available in a standard- or high-output form (a midlevel option was available for 2023 only), paired exclusively with an eight-speed automatic. Chevy offers three drivetrain options for the Colorado: rear-wheel, driver-selectable all-wheel, or a true four-wheel-drive setup with a low range like the Toyota.
Seeking an even matchup with the Tacoma, we opted for a midgrade Colorado LT. We then selected all-wheel drive (four-wheel drive is only available on the Colorado’s off-road trims) and equipped it with the high-output 310-hp 430-lb-ft I-4, which is a reasonable $1,285 premium on the Colorado LT’s $36,795 base price. Our nearly loaded Colorado LT test truck stickered for $45,835.






