2019 Volkswagen Jetta Prototype Review: Der Neue Jetta
Can VW’s redesigned compact sedan rescue Germany’s beleaguered auto giant?Do you know what the best-selling German car in America is? No, not the BMW 3 Series—my initial assumption when the question was posed to me. Why, it's the Volkswagen Jetta. The iconic brand from Wolfsburg moved 121,107 units of their C-segment sedan in 2016.
Good, right? Well, sort of, until you consider that Honda sold 366,927 Civics and Toyota moved 360,483 Corollas during that same time frame. Hyundai sold 208,319 Elantras, Chevy sold 188,876 Cruzes, and Ford sold 168,789 Focuses last year. The Jetta isn't the worst-selling in the segment—it beats the Kia Forte, Mazda3, and Subaru Impreza. (Don't feel too bad for Subaru; the tiny Japanese brand still outsells Volkswagen at the brand level.)
Obviously, Volkswagen isn't happy to be in the bottom half of anything, let alone this crucialBrot und Buttersegment in the world's most mature auto market. And with an image that has taken a beating of late (you know, the whole diesel emissions thing), VW needs a win, badly.
So they're moving their top-selling car onto their best platform, the incredible MQB toolkit/chassis/platform. Mind you, this platform is so good that, back in 2015, we handed our Car of the Year award to the seventh-generation Golf hatchback—the first car to be built from MQB. I don't even remember what car came in second.
Volkswagen flew a gaggle of us auto journo types out to their hot-weather proving ground in Maricopa, Arizona, to have a go in a camouflaged preproduction 2019 prototype. Obviously, this new Jetta has to be pretty good,ja? Keep reading.
Volkswagen themselves are burying the lede (a journalist term, meaning that the bigger point of a given article is given short shrift compared to the headline). Dieselgate, Volkswagen's self-inflicted emissions-cheating software scandal has cost the company—depending on whom you ask—around $30 billion. Ahem,billion. Could be more than that, but it sure ain't less.
How do you come back from that? Who knows, but one thing Volkswagen North America Region (NAR) would like you to know is that they've been in America for a long time, they employ lots of Americans, and they do so in many locations around the country. Counting a plant in Puebla, Mexico, there are currently eight North American locations, with a new one—the Concept and Innovation Center—on the way.
For this demonstration drive, and for the first time ever, Volkswagen opened the doors to its Arizona proving ground to the press. Part of the reason why is to show that post-Dieselgate, the VW brand has decentralized. It's no longer a top-down organization with a notoriously iron-fisted chairman/dictator (Hallo, Doktor Piëch!) calling all the shots from his throne in Wolfsburg. Or is that Salzburg? The other part of the story is, sometimes you gotta just change the story.







