Stellantis Will Focus on Jeep, Ram, Fiat, and Peugeot as Its Core Brands

Although most people are barely aware of Stellantis—the parent company of Dodge, Jeep, Fiat, and Ram, among others—the corporation owns more than just those four American truck and SUV brands. In fact, it’s the planet’s fourth-largest automaker by sales as it also owns Peugeot, Opel, Lancia, Vauxhall, Citroën, and DS Automobiles. Stellantis has tried to spread the love around as much as possible, but now it seems its latest CEO, Antonio Filosa, has chosen four favorites as Stellantis’ core brands. According to a report, those four will be Jeep, Ram, Fiat, and Peugeot.

Reuters reports that Filosa’s new long-term strategy will focus primarily on funding those four brands as they are the most popular and profitable on an international scale. Jeep and Ram are probably no-brainers here in the U.S.; that same report shows that they are the sales leaders for Stellantis’ North American operations for 2025, with Jeep sitting at a 47 percent share of the company’s vehicle sales and Ram at 34 percent. That’s why Filosa made Jeeps and V-8s Stellantis’ primary focus for its strategy in the U.S. Globally, Jeep has a 7 percent share of Stellantis sales while Peugeot sits as the sales leader at 34 percent.

For people who mostly pay attention to U.S. sales, Fiat being considered popular enough to be a core brand is probably a surprise considering it only moved 84 vehicles in America in Q4 2025 and 155 vehicles so far in 2026. Globally, however, the Italian marque does quite well, sitting at 14 percent of Stellantis volume, as smaller cars and EVs are doing much better in other countries than they are in the U.S.

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Indeed, that’s why the focus on Jeep and Ram makes sense, but why isn’t Dodge listed among them? Mostly because it barely registers on Stellantis’ global sales chart. The other is that Dodge also lags Chrysler in U.S. sales; despite only offering the Pacifica minivan, Chrysler sits at 10 percent of vehicles sold versus Dodge’s 8 percent in 2025.

That shouldn’t worry Dodge fans, however, as Dodge, Chrysler, and the other brands at Stellantis aren’t on the chopping block. Instead, the strategy is to build models for the brands outside the core using technology developed for the primary ones, while funding will become more regional or national depending on strength or potential. This also means we’ll probably see more platform sharing like we did with the Dodge Hornet and the Alfa Romeo Tonale, for example. How that will work for something like the Dodge Charger into the future is unclear, but nothing indicates it’s going away soon.

We’ve reached out to Stellantis for comment, and we’ll update once we hear more. But for now, the automotive world is waiting for Stellantis to release its Strategic Plan on May 21 as part of its Investor Day announcements.