2025 Ford F-Series Super Duty Platinum Plus First Look: Detroit Does Dallas
Not content with replacing its fancy Limited trim with a new, nicer Platinum, Ford adds a Platinum *Plus*.
When it comes to big pickup trucks, it seems there is no ceiling over the price tag. The main players in the heavy duty truck space continue to add new range-topping trim levels, and it turns out there are buyers waiting to get the latest, largest, and finest in premium trucks—cost be damned.
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Ford has changed the top-tier trim on its 2025 Super Duty lineup, supplanting the high-end Limited with an even-higher-end Platinum and, now, it is introducing the Platinum Plus package on top of that which rewards buyers with extra deals and services.
The Platinum Plus is for the buyer who wants all the comforts and amenities of a premium vehicle but on a capable truck, says Brian Rathsburg, Super Duty marketing manager. Or, put another way, those who want the biggest, nicest truck possible. The extra perks are in keeping with what the buyer of a $100,000 vehicle expects—just like how a frequent flier expects lounge access and early boarding.
Ford introduced the fifth generation of its heavy-duty F-Series for the 2023 model year, offering F-250, F-350, and F-450 models with a choice of two gasoline and two diesel engines; all of them with big displacements; the diesels with turbochargers; and ridiculous gobs of horsepower, torque, payload, and towing capacity.
Truck competition is fierce and many of the battles are fought at the top end. Ford already announced a similar Platinum trim and Plus package for the light duty F-150, and it has made the change for the heavier trucks now, as well. The Pluses have gone into production and are on their way to dealers.
That means the F-Series Super Duty trim walk for 2025 starts with XL before moving on to XLT, Lariat, King Ranch, Platinum, and then Platinum Plus. While the full lineup is offered with three cab styles, the Platinum Plus is Crew Cab only, with standard four-wheel-drive, the high-output 6.7-liter Power Stroke turbodiesel, and a smoked truffle interior color scheme. It comes pretty much loaded, so there are few options to pore over. Among them are fifth-wheel or gooseneck towing packages. Not among them: Blue Cruise hands-free driver assistance system.
What Do You Get With Platinum Plus?
The exterior has a satin finish on the grille, door handles, and tailgate garnish. The trucks have unique 20-inch wheels, a power tailgate, and the fold-down bed step. Inside, the interior is smoked truffle—a rich gray-brown—with a perforated Venetian leather with a French-stitched diamond pattern, wood inserts, suede headliner, and twin-panel moonroof .
Every Platinum Plus buyer will get a welcome call from a Ford specialist and a welcome package: an engraved cedar box with information inside on how to access things like a 20 percent discount on accessories (for up to 90 days past purchase). Buyers get two years of Ford Protect Premium Maintenance, which is a complimentary extended service plan for up to three visits for everything from oil changes to tire rotations and brake pads and lining. Ford also offers mobile service where the technicians come to your home or office.
Vehicles are complicated. To better understand and use all the features, Platinum Plus includes a virtual tutorial on the tech as well as unlimited one-on-one texting or calls to a truck expert to answer any questions without having to go to a dealership.
There is one year of complimentary Connected Services for software updates, services and upgrades, including early access to updates.
For those with FordPass, the top trim moves you up to Blue Tier status which means a 10 percent bonus on points earned on Ford services. Like a frequent flier program, the truck purchase also awards the buyer with 31,000 points, which translates to about $150 in discounts towards accessories or services. Customers also get access to events like Towing Bootcamp or Bronco Off-Roadeo.
Platinum Plus Package Pricing
The Platinum Plus Package is a $6,500 option, available exclusively on Platinum trim trucks. For context, last year's top F-Series Super Duty trim level, the Limited, started at $99,190, so the new Platinum Plus trim does not carry a huge bump in price while offering some new design cues and the ownership experience perks. While the top trim truck will also be offered in Canada, Ford is still sorting out how to offer the Plus ownership package and how to price it if the same services are not added. Full pricing on the 2025 F-Series Super Duty lineup can be found here.
Building Ford Super Duty Trucks
Ford builds the Super Duty in Kentucky and started shipping them in December. In July Ford announced it would build Super Duty trucks at its Oakville plant in Canada, starting in 2026. The Ontario plant that used to make the Ford Edge and Lincoln Nautilus was idled and was to be retooled to make EVs starting this year. Ford delayed those plans to 2027 as part of a pivot that killed plans for electric three-row SUVs in favor of a family of more affordable EVs to compete with Tesla and Chinese brands. Rather than keep the plant mothballed for years, Ford said it would add Super Duty production, starting with 100,000 trucks a year. The retooling is underway, and Ford is not changing the plans even in light of President Trump's tariff drama.
Ford has seen Super Duty sales increase 12 percent in 2024 and they were up another 19 percent through March. About two-thirds of customers, mostly retail buyers, opt for the pricey turbodiesel engine option. Platinum buyers are expected to become a bigger portion of the business and Ford wants to build it like a sub-brand.
Alisa Priddle joined MotorTrend in 2016 as the Detroit Editor. A Canadian, she received her Bachelor of Journalism degree from Carleton University in Ottawa, Ontario, and has been a reporter for 40 years, most of it covering the auto industry because there is no more fascinating arena to cover. It has it all: the vehicles, the people, the plants, the competition, the drama. Alisa has had a wonderfully varied work history as a reporter for four daily newspapers including the Detroit Free Press where she was auto editor, and the Detroit News where she covered the GM and Chrysler bankruptcies, as well as auto trade publication Wards, and two enthusiast magazines: Car & Driver and now MotorTrend. At MotorTrend Alisa is a judge for the MotorTrend Car, Truck, SUV and Person of the Year. She loves seeing a new model for the first time, driving it for the first time, and grilling executives for the stories behind them. In her spare time, she loves to swim, boat, sauna, and then jump into a cold lake or pile of snow.
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