Is the Swanky Nio ET9 We Drove China’s S-Class Sport-Utility Sedan?
Having sampled Nio’s Mini-Cooper rival and Tesla Model Y killer, it’s time to look at its high-riding, tech-forward, fancy fastback sedan.We just spent a week with Chinese EV startup Nio, driving products that bracket its range: The compact Firefly EV, aimed squarely at Mini, the family crossover Onvo L60, perhaps China’s strongest Tesla Model Y competitor, and now the flagship ET9, a giant-slaying “land jet” with an SUV-like ride height, aimed squarely at the often chauffeur-driven Mercedes S-Class and BMW 7 Series.
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All week we were struck by similarities between Nio and Tesla. Both have spent a great deal of capital assuaging buyers’ range and charging anxiety—Tesla with its Supercharger network and Nio with Power Swap battery-swapping stations and chargers. Both companies place strong emphasis on the digital realm with their engineering workforces heavily skewed toward software development, each favors a centralized computing electrical architecture, and both companies design and build their own AC induction and permanent-magnet electric motors.
Nio was founded in 2014, six years after Elon Musk became Tesla CEO as the Roadster went on sale. Its first product, the ES8 large luxury SUV, arrived in 2018, followed closely by a string of upscale sedans, wagons, and SUVs. Has this young company learned to walk well enough to try running with the executive sedan big dogs?
Gravitas
Dimensionally, the ET9 has presence, splitting the length difference between the ultimate Benz and BMW sedans on a wheelbase about an inch and a half longer. It’s also way wider and taller than both, and the wheel centers remain upright as the wheels turn, just like on a Rolls-Royce (and Volkswagen GTI).
Nio head of design Kris Tomasson left BMW to join Nio as one of the 12 original employees. He describes the unconventional ET9 as “a car I always wanted to do. I wanted to take the best [aspects] of SUVs—command seating position, maximum interior volume—and put them into a more sedanlike profile.”
He also notes that his team’s unsolicited design led to the ET9’s development—there had been no product-planning mandate for it. The grille-less nose, fastback (not hatchback) shape, and higher ride height separate the ET9 from the establishment players, but will they separate rich people from six-figure money?





