Driven: How the 2026 Genesis GV80 Beats BMW and Benz, and Where It Falls Behind
The GV80 is the best midsize luxury SUV you’ve probably never heard of.
Everyone’s heard of the BMW X5 and Mercedes-Benz GLE—they’re luxury SUVs with decades of heritage. But GV80? What is that—a new TV model?
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We spent about 1,000 miles with the 2026 Genesis GV80 and can share, with great authority, that it is in fact a car. And not just a car, but a darn good midsize luxury SUV. Genesis offers a new Prestige Black trim on its more expensive models, so we decided to check in with this 2021 MotorTrend SUV of the Year finalist.
Is it really a match for BMW and Mercedes? We found several areas where it is and a few where the GV80 falls behind.
Where the Genesis Matches or Beats BMW and Mercedes-Benz
Exclusivity
Genesis doesn’t sell nearly as many GV80s as BMW sells X5s and Mercedes sells GLEs. This means your GV80 stands out in the Erewhon parking lot. After living with the 2026 GV80 Prestige Black, we even like the design. It’s not just different—it’s good.
The roofline’s gentle slope is a nice touch, as is the more aggressively sloping window line that makes the GV80 look sleeker than it really is. The enormous, ornate grille isn’t for everyone, but we appreciate the way the dual-line Genesis look carries from front to rear without looking forced. You can see it in the dual-horizontal-line headlights, the side-vent trim, and the taillights.
Interior Quality
Inside, materials and overall quality generally represent a high level. You find wood, leather, and soft-touch materials in almost every place you expect them to be. We’d like for a few of the knobs to be fitted with a grippier material or something a little more luxurious, but otherwise, the interior easily lives up to the 2026 GV80 Prestige Black’s $85,395 price tag.
Pricing for the 2026 Genesis GV80 starts just shy $60,000. The Prestige Black represents a fully loaded model, and it’s a couple thousand dollars less than the German competition.
The Prestige Black Treatment
The Prestige Black edition is new for 2026, though we’ve seen this type of dark-aesthetic edition from almost every automaker today.
The GV80 Prestige Black begins with gloss-black 22-inch wheels. These are the same wheels Genesis offers on the non-Black Prestige trim, just dark, and either way they look fantastic. Dark badging and headlight trim is paired with a darker front grille, black Nappa leather seats, black open-pore wood inside, black speaker grilles, and black interior accents.





