2024 Toyota Tacoma vs. Ford Ranger, Chevrolet Colorado: Midsize Trucks Throw Down!
Our 2024 Truck of the Year–winning Chevrolet Colorado defends against the new Toyota Tacoma and Ford Ranger.Chevrolet’s updated Colorado is an impressive truck—impressive enough to have won our coveted Truck of the Year award for 2024. It’s worth noting the Colorado and its classy near-twin, the GMC Canyon, were the only midsizers in this year’s TOTY competition; the 2024 Toyota Tacoma wasn’t yet available, and the 2024 Ford Ranger was held up by strike-related shortages. Now, however, we’ve gotten our hands on both promising rivals. We know they’re greatly improved over their predecessors, but can they topple the Chevy?
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Meet the Competitors
The breadth of the Colorado lineup was one of the factors that clinched its TOTY win, but for this comparison we chose to go straight down the middle with the $36,795 Colorado LT 4WD, the general practitioner of the bunch. Our test truck arrived with a host of comfort, convenience, and technology options plus a trailering package, all of which brought the sticker up to $45,835.
One of the biggest challenges in putting together a comparison is matching prices between our contenders, but Ford and Toyota came through, delivering trucks priced within $200 of the Colorado. Ford offered up a 2024 Ranger XLT 4x4. Starting at a base price of $41,490, our test truck added a towing package, a spray-in bedliner, and a handful of other options for an as-tested price of $45,650. Toyota, meanwhile, supplied a Tacoma TRD Sport 4x4 with a 5-foot bed and automatic transmission; we must note those last two as only the Tacoma offers long-bed and manual-transmission options. An upgraded stereo increased its $44,095 base price to $45,845.
Colorado, Ranger, and Tacoma From the Inside
Our first order of business was to climb inside and check out our rides. The Colorado’s cabin was familiar territory, but we still found a lot we liked: high-quality materials, a sensible control layout, and a grown-up feel. We loved the digital instrument screen with its multiple configuration options, and although the Colorado’s infotainment screen was the smallest, we thought it worked the best—especially since the Chevy can display a moving map in its instrument panel, which the other trucks don’t do. Our biggest complaints were the cramped back seat and the lack of storage space, both around the dashboard and under the back seats.
Contrast that with the Toyota Tacoma. Its back seat was every bit as tight as the Chevy’s, but the Tacoma was the champ when it came to odds-and-ends cubbies and storage under the back seat. The Toyota’s dash struck us as a little gimmicky, but we liked the body-color trim and big, chunky controls, which are easy to use with gloves on. Surprising, though, was the number of switch blanks. This was the most expensive truck here, so what were we missing?
The Ford Ranger struck a nice middle ground. The tall center screen looked impressive, although some drivers thought it had too much real estate to cover with a quick glance. We appreciated the power-sliding rear window—the Chevy had a manual slider, the Toyota had none—but the twist-key ignition seemed out of place in a $45,000 vehicle. And what was up with the beige seats? Matched only by a swath of cloth on the armrests, they seemed like a half-hearted attempt to add visual interest, but they were already showing stains. That said, what really won us over was the back seat, which was far more generous in its dimensions than the other trucks’, even if it lacked the Toyota’s storage options.






