Ram has today announced that the rock-crawling and hill-climbing Ram 2500 Power Wagon will be getting company in the form of a stripper Power Wagon ST, and a fully loaded Power Wagon Laramie. Ram also announced today that it was going to launch the Ram 1500 Mossy Oak Edition for "enthusiasts who are passionate about the great outdoors."
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Still only available in the 2500 series, the Ram Power Wagon will now be available as the Power Wagon ST, and the Power Wagon Laramie, while the current Power Wagon gets an "SLT" suffix.
The Power Wagon ST features the same off road capability as the other Power Wagons, while losing all of the excess chrome from the other models. Ram expects the Power Wagon ST to be popular with commercial industries that need a truck for daily off-road duty - like fire and emergency services, mining and oil companies, and forestry services. Using a heavy duty off-roader for commercial services isn't unheard of; in fact the Border Patrol uses a few Ford F-150 SVT Raptors to help it patrol vast swathes of uninhabited desert along the U.S.-Mexico border.
Less appealing to commercial services is the Ram 2500 Power Wagon Laramie. Loaded to the gills with stuff you'll never need out on the trails, the Power Wagon Laramie comes standard with leather seats, a premium audio system, and the ever-important wood grain dash. Outside, the Power Wagon Laramie adds chrome mirrors and unique badging to the Power Wagon SLT package.
As for pricing, the Power Wagon SLT gets a modest price bump from $46,060 to $46,560. The Power Wagon Laramie starts at $51,995, and the 'base' Power Wagon ST starts at $42,620.
In other Ram news, Ram also announced the new special edition Ram 1500 Mossy Oak Edition. Created in conjunction with Mossy Oak camouflage, the Ram Outdoorsman-based Mossy Oak Edition was created because the majority of Ram owners like to work for their meals. According to Ram, its Ram 1500 demographics show that 30 percent love to hunt, and 44 percent like to fish.
The $39,910 Ram Mossy Oak Edition is distinguished from the 'lesser' Ram Outdoorsman outside by Mossy Oak's "Breakup Infinity" camouflage pattern adorning the truck's bed caps and tailgate, along with a Mossy Oak logo on the rear quarter panel.
But the camo treatment doesn't' stop at the exterior. The door panel inserts and center console are adorned with the outdoorsy motif. Rounding out the interior are Mossy Oak logos adorning each headrest.
The Ram 1500 Mossy Oak Edition is available only with four-wheel drive as a Crew Cab, and will hit dealerships with the new Power Wagon in December.
Source: Ram
I generally like writing—especially when it’s about cars—but I hate writing about myself. So instead of blathering on about where I was born (New York City, in case you were wondering) or what type of cars I like (all of ’em, as long as it has a certain sense of soul or purpose), I’ll answer the one question I probably get most, right after what’s your favorite car (see above): How’d you get that job? Luck. Well, mostly. Hard work, too. Lots of it. I sort of fell into my major of journalism/mass communication at St. Bonaventure University and generally liked it a lot. In order to complete my degree senior year, we had to spend our last two semesters on some sort of project. Seeing as I loved cars and already spent a good portion of my time reading about cars on sites such as Motor Trend, I opted to create a car blog. I started a Tumblr, came up with a car-related name (The Stig’s American Cousin), signed up for media access on a bunch of manufacturer’s websites, and started writing. I did everything from cover new trim levels to reviewing my friends’ cars. I even wrote a really bad April Fool’s Day post about the next Subaru Impreza WRX being Toyota-Corolla-based. It was fun, and because it was fun, it never felt like work. Sometime after my blog had gotten off the ground, I noticed that Motor Trend was hiring for what’s now our Daily News Team. I sent in my résumé and a link to my blog. I got the job, and two weeks after graduation I made the move from New York to California. I’ve been happily plugging away at a keyboard—and driving some seriously awesome hardware—ever since.
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