Production Toyota C-HR Compact Crossover Looks Sharp in Geneva

CUV looks ready to take on Juke and others.

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Guy HermannPhotographerManufacturerPhotographer

Toyota pulled the wraps off the production version of the C-HR today in Geneva. The letters stand for Coupe High Rider and are affixed to Toyota's long-awaited entry into the crowded compact crossover segment.

Built on Toyota's New Global Architecture (TNGA), the production C-HR looks surprisingly bold, with little lost from the concept that debuted at the Paris auto show in September of 2014.  Radically creased side surfacing with pronounced fender bulges give it a powerful, muscular stance. A blacked out roof and high-mounted rear door handles give this four-door an admittedly coupe-like look. Large, triangular rear taillights integrated into a substantial deck, give a racy-looking rear view.

With an aggressive execution of the Toyota brand's corporate face, and headlights that stretch back toward the A-pillar, the C-HR draws immediate comparisons to Nissan's category-defining Juke.

The C-HR likely won't be as space-compromised as the Juke, however; at 171.1-inches long, the C-HR is 8.7 inches longer than the Nissan.

There is no word yet on what powertrains the U.S. will get when C-HR arrives in spring 2017, but we do know it likely won't be the 122-hp 1.8-liter gas-hybrid system or the 115-hp 1.2-liter turbocharged four-cylinder available in other markets. Transmissions for these European models include a six-speed manual and a CVT available in both front- and all-wheel drive versions. No matter what combination is chosen, Toyota claims to have emphasis not only on aggressive design, but segment-best driving dynamics, steering, and handling.

European C-HR will be built in Turkey, though a U.S. sourcing strategy has yet to be determined. The folding of the Scion brand back into Toyota delayed C-HR a bit, as the CUV was originally intended to debut in America as a Scion.

I used to go kick tires with my dad at local car dealerships. I was the kid quizzing the sales guys on horsepower and 0-60 times, while Dad wandered around undisturbed. When the salesmen finally cornered him, I'd grab as much of the glossy product literature as I could carry. One that still stands out to this day: the beautiful booklet on the Mitsubishi Eclipse GSX that favorably compared it to the Porsches of the era. I would pore over the prose, pictures, specs, trim levels, even the fine print, never once thinking that I might someday be responsible for the asterisked figures "*as tested by Motor Trend magazine." My parents, immigrants from Hong Kong, worked their way from St. Louis, Missouri (where I was born) to sunny Camarillo, California, in the early 1970s. Along the way, Dad managed to get us into some interesting, iconic family vehicles, including a 1973 Super Beetle (first year of the curved windshield!), 1976 Volvo 240, the 1977 Chevrolet Caprice Classic station wagon, and 1984 VW Vanagon. Dad imbued a love of sports cars and fast sedans as well. I remember sitting on the package shelf of his 1981 Mazda RX-7, listening to him explain to my Mom - for Nth time - what made the rotary engine so special. I remember bracing myself for the laggy whoosh of his turbo diesel Mercedes-Benz 300D, and later, his '87 Porsche Turbo. We were a Toyota family in my coming-of-age years. At 15 years and 6 months, I scored 100 percent on my driving license test, behind the wheel of Mom's 1991 Toyota Previa. As a reward, I was handed the keys to my brother's 1986 Celica GT-S. Six months and three speeding tickets later, I was booted off the family insurance policy and into a 1983 Toyota 4x4 (Hilux, baby). It took me through the rest of college and most of my time at USC, where I worked for the Daily Trojan newspaper and graduated with a biology degree and business minor. Cars took a back seat during my stint as a science teacher for Teach for America. I considered a third year of teaching high school science, coaching volleyball, and helping out with the newspaper and yearbook, but after two years of telling teenagers to follow their dreams, when I wasn't following mine, I decided to pursue a career in freelance photography. After starving for 6 months, I was picked up by a tiny tuning magazine in Orange County that was covering "The Fast and the Furious" subculture years before it went mainstream. I went from photographer-for-hire to editor-in-chief in three years, and rewarded myself with a clapped-out 1989 Nissan 240SX. I subsequently picked up a 1985 Toyota Land Cruiser (FJ60) to haul parts and camera gear. Both vehicles took me to a more mainstream car magazine, where I first sipped from the firehose of press cars. Soon after, the Land Cruiser was abandoned. After a short stint there, I became editor-in-chief of the now-defunct Sport Compact Car just after turning 30. My editorial director at the time was some long-haired dude with a funny accent named Angus MacKenzie. After 18 months learning from the best, Angus asked me to join Motor Trend as senior editor. That was in 2007, and I've loved every second ever since.

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