Step Inside Ford's Newly Unveiled Heritage Fleet Loaded With Blue Ovals Worth Curating
Ford North America is at long last collecting the coolest cars from its back catalog.Believe it or not, until recently Ford Motor Company North America wasn’t maintaining a collection of its greatest automotive hits. GM and Stellantis both have such collections. So do Ford UK, Ford of Germany, and Ford of Australia amounting to some 500 vehicles in all. Following a visit to the British collection, CEO Jim Farley returned home resolved to assemble such a collection for North America too. To make this happen, Ford hired Edward “Ted” Ryan, a 21-year archivist veteran at Coca-Cola, who had earlier established the Atlanta Braves Museum at Turner Field.
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“We didn't do it just to keep old cars and to have a museum,” Ryan explains. “The intent of this is to have a viable fleet that can be used by all the different teams within Ford.” The result of his team’s efforts is the Ford Heritage Fleet of cars, 49 of which it showed us—24 Ford Performance vehicles, 15 concept cars, 6 “archive collection” vehicles, and 4 Ford marketing/communications cars. The collection has been curated to help Ford tell its story, to inspire its own designers and product planners, and for outreach. Note that Ryan’s team has also developed the Ford Heritage Vault, a collection of printed and collateral materials like brochures and advertising, which is open for search and download by the public.
Not a Museum
The Henry Ford Museum already exists and its on-display and back-catalogue collection is vast and includes many Ford products, which the Motor Company can access if it needs. The Heritage fleet has been assembled largely from vehicles that various departments squirreled away.
Cars such as the last Mustang and first F-150 off the line when Dearborn Assembly made that switchover. These vehicles were tucked away at the plant.
Remember the PR and marketing stunt timed to coincide with Mustang’s 50th anniversary, where they disassembled an S550 Mustang, sent it up the freight elevator in pieces, and reassembled it atop the Empire State Building? That car and the elevator mockup used to develop it are in the Communications collection, along with the 10 millionth Mustang and an original non-running auto-show version of the sixth-gen Bronco.



