It's MotorTrend's 75th Anniversary and We're Celebrating With Cool Stuff For You!
Look for months of new and archival content, contests, events, and more!
MotorTrend's 75th anniversary is coming in 2024, and we're ready to celebrate! Just some of the awesome stuff available now and in the coming weeks: a reader vote to name the most iconic vehicle among the MotorTrend 75 Icons, a limited-edition MotorTrend die-cast car from Matchbox, 75th anniversary merchandise, and the historically significant release of MotorTrend's full archives in digital format for the first time ever. Read on for more info!
0:00 / 0:00
MT75 Icons: Make Your Voice Heard!
As we approached our diamond anniversary, MotorTrend's editorial team meticulously selected 10 of the most iconic vehicles from the past 75 years, with each one being named a MotorTrend 75 Icon. Now, you can vote on the single most iconic vehicle from the past 75 years:
- BMW 3 Series- For nearly five decades, the BMW 3 Series has served as the benchmark sport sedan for an entire industry and the beating heart of BMW's famous Ultimate Driving Machine slogan.
- Chevrolet Corvette- America's Sports Car has long combined big power, standout handling, daily-driver practicality, huge value, and bold styling in one world-beating package.
- Ford F-150- The bestselling vehicle in America for 46 years running, the F-150 has served millions as their workhorse, family shuttle, toy hauler, or off-road adventure machine—often all at once.
- Ford Mustang- The Mustang is the quintessential pony car, a global sensation as at home on the highway and open road as it is on the world's top racetracks.
- Jeep CJ/Wrangler- Born in wartime before retiring to civilian life, no vehicle has done more to help the average driver explore and enjoy the wild corners of the world around them.
- Lamborghini Countach- Ask someone to draw an exotic car and chances are the result will look something like the wedgy Countach, the Gandini-designed masterpiece that starred on millions of bedroom walls.
- Mazda Miata- Mazda's plucky roadster has defied conventional wisdom and stayed in production for more than 30 years, delivering more smiles per mile than perhaps any other vehicle ever built.
- Porsche 911- Draped in familiar yet ever-evolving sheetmetal, the 911 is a status symbol, championship-winning race car, and touchstone for the man-machine connection, all in one sensational package.
- Tesla Model S- The Model S transformed the electric car from nerdy obsession to object of desire, vaulting the daring startup into the mainstream and kickstarting the EV revolution.
- Volkswagen Beetle- The first car to sell 20 million units globally, everyone knows someone who has owned or ridden in a Beetle—enough said.
Head here to VOTE NOW on the ultimate icon, which will be announced in 2024.
75 Years of MotorTrend Now Online
MotorTrend is further memorializing our legacy through the release of our archive in a digital format, available now. The MotorTrend Digital Archive features 75 years of MotorTrend issues dating back to 1949, all available for free right here. Started by Robert E. "Pete" Petersen in 1949, the release of hundreds of thousands of pages and images across decades of stories marks a historic moment by offering an invaluable nostalgic resource for automotive fans across generations.
Kurtis Matchbox Car
In addition, we're marking MotorTrend's 75th anniversary with a limited-edition Matchbox die-cast replica of the iconic 1949 Kurtis Sport Car, which holds a unique place in our legacy, being the very first car to grace our cover in September 1949. Available exclusively in 1:64 scale on MattelCreations.com in 2024, this Matchbox Kurtis embodies MotorTrend's pioneering spirit.
MotorTrend 75 Swag
Lastly, a "MotorTrend 75th" collection is available right now in the MotorTrend Store, offering a range of exclusive items branded for the anniversary. We also launched a limited-edition line featuring the Kurtis Sport Car. Each item in these collections pays tribute to our 75-year legacy.
Press Release Stuff!
Founded in 1949, MotorTrend has become internationally recognized as one of the leading automotive brands. MotorTrend has been a thought-leader since its inception, and the brand continues to be relevant by looking toward the future of automotive innovation, as represented by its "Of The Year" awards. The MotorTrend Car, Truck, SUV, and Performance Vehicle of the Year awards stand as pinnacle achievements within the automotive world, while the iconic Golden Calipers trophy serves as a powerful marketing tool, a testament to the awards' impact on the automotive industry and consumers alike.
Over the past seven-plus decades, MotorTrend has transformed its business to remain the number one automotive media company. MotorTrend is now part of the Warner Bros. Discovery family, and in addition to having its long-standing print magazine, online properties, and social media channels, MotorTrend also reaches 70 million households on linear television, and households with over 100 million people in the United States through MotorTrend FAST TV (Free, Ad-Supported Streaming TV).



