For Your Consideration: Nominations Are Open for MotorTrend’s 2027 Software-Defined Vehicle Innovator Awards
It’s time to celebrate the superstars who are coding the cars of the future.

It’s that time of year again, nominations are now open for MotorTrend’s Software-Defined Vehicle (SDV) Innovator Awards. Our one-of-a-kind award highlights the superstars driving the automotive industry’s ongoing transition to software-defined vehicles (SDV). Once again, we’re looking for exceptional individuals who are redefining how cars are designed, built, driven, and experienced.
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MotorTrend’s SDV Innovator Awards were established in 2022, as the first and only industry award that celebrates the superstars who are coding the cars of the future. Since then, the SDV universe has expanded rapidly, with major automakers and suppliers bringing forward cutting-edge technologies in every new model and over-the-air update.
Winning the Future

Past winners have come from companies including:
AEye, Apex.AI, Audi AG, Autocrypt, AWS Automotive, Elektrobit, Ethernovia, Eureka Labs, Ford, General Motors, Harman, Honda Motor Co. Ltd., Hyundai Motor Group, Jaguar Land Rover, LG Electronics, Lucid, Mahindra and Mahindra, Marelli, Megatronix, Mercedes-Benz AG, MobilEye, Motional, Nio, Nvidia, Qualcomm Technologies, Inc., Range Energy, Rivian, Russell AI Labs, Sibros, Sonatus, Stellantis, Tesla, Toyota Connected North America, TTTech Auto, Valeo, Volvo, Waymo, Xiaomi Technology, and XPeng.
The automotive industry continues to evolve at a staggering pace, due in no small part to the rapid advances of AI, and we expect our nominee pool to reflect that.
How to Nominate
Starting today, nominations are open for the following three SDV Innovator Awards categories:

Pioneer: Recognizing individuals who have demonstrably broken new ground within the SDV space through research, development, and application of new automotive software.
Leader: Honoring exceptional individuals in senior management positions who are leading teams that transform the automotive industry through the broad adoption and application of software solutions.
Expert: Celebrating subject matter experts within specific SDV disciplines, such as AI, advanced driver assistance systems (ADAS), digital cockpit, digital entertainment, autonomous technology, and more.
Nominations may be submitted by filling out this simple form. MotorTrend’s editorial team will conduct an exhaustive screening process to identify the shortlist of finalists.
Nominations will close at end of day Friday, October 9, 2026. The winners will be announced across MotorTrend’s editorial platforms and at CES 2027 in January.
Best of luck!
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I used to go kick tires with my dad at local car dealerships. I was the kid quizzing the sales guys on horsepower and 0-60 times, while Dad wandered around undisturbed. When the salesmen finally cornered him, I'd grab as much of the glossy product literature as I could carry. One that still stands out to this day: the beautiful booklet on the Mitsubishi Eclipse GSX that favorably compared it to the Porsches of the era. I would pore over the prose, pictures, specs, trim levels, even the fine print, never once thinking that I might someday be responsible for the asterisked figures "*as tested by Motor Trend magazine." My parents, immigrants from Hong Kong, worked their way from St. Louis, Missouri (where I was born) to sunny Camarillo, California, in the early 1970s. Along the way, Dad managed to get us into some interesting, iconic family vehicles, including a 1973 Super Beetle (first year of the curved windshield!), 1976 Volvo 240, the 1977 Chevrolet Caprice Classic station wagon, and 1984 VW Vanagon. Dad imbued a love of sports cars and fast sedans as well. I remember sitting on the package shelf of his 1981 Mazda RX-7, listening to him explain to my Mom - for Nth time - what made the rotary engine so special. I remember bracing myself for the laggy whoosh of his turbo diesel Mercedes-Benz 300D, and later, his '87 Porsche Turbo. We were a Toyota family in my coming-of-age years. At 15 years and 6 months, I scored 100 percent on my driving license test, behind the wheel of Mom's 1991 Toyota Previa. As a reward, I was handed the keys to my brother's 1986 Celica GT-S. Six months and three speeding tickets later, I was booted off the family insurance policy and into a 1983 Toyota 4x4 (Hilux, baby). It took me through the rest of college and most of my time at USC, where I worked for the Daily Trojan newspaper and graduated with a biology degree and business minor. Cars took a back seat during my stint as a science teacher for Teach for America. I considered a third year of teaching high school science, coaching volleyball, and helping out with the newspaper and yearbook, but after two years of telling teenagers to follow their dreams, when I wasn't following mine, I decided to pursue a career in freelance photography. After starving for 6 months, I was picked up by a tiny tuning magazine in Orange County that was covering "The Fast and the Furious" subculture years before it went mainstream. I went from photographer-for-hire to editor-in-chief in three years, and rewarded myself with a clapped-out 1989 Nissan 240SX. I subsequently picked up a 1985 Toyota Land Cruiser (FJ60) to haul parts and camera gear. Both vehicles took me to a more mainstream car magazine, where I first sipped from the firehose of press cars. Soon after, the Land Cruiser was abandoned. After a short stint there, I became editor-in-chief of the now-defunct Sport Compact Car just after turning 30. My editorial director at the time was some long-haired dude with a funny accent named Angus MacKenzie. After 18 months learning from the best, Angus asked me to join Motor Trend as senior editor. That was in 2007, and I've loved every second ever since.
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