The automaker's launch campaign for the redesigned Sienna includes a series of videos called "The Sienna Family," including one humorous music video in which a husband and wife rap about the Toyota. Doesn't sound interesting? Tell that to the people who helped the video accumulate more than five million views this month. That's far more than the second and third place entries on our monthly Top 10 Ads chart, both of which were for the Ford Fiesta.

You may have seen the more popular Fiesta ad, new this month, which compares the subcompact hatchback to a Lamborghini Gallardo. Also new this month is a creative ad for Nissan's European compact SUV, the Qashqai. The crossover dodges paintballs as it nimbly makes its way through town.

No video could make it to the Top 10 chart without being entertaining, so go ahead and view some of the most popular online automotive ads out there by clicking on the links in the chart below.

This Month	Last Month	Vehicle	Video	Current Month Views	% Change In Views	Months On Chart	Agency
1	5	Toyota Sienna	The Sienna Family	5,176,312	1761%	3	Saatchi & Saatchi
2	NEW	Ford Fiesta	The Fiesta Project	646,160	NEW	1	Team Detroit
3	2	Ford Fiesta	Fiesta Movement	527,326	-34%	7	Undercurrent; AMG
4	1	Volkswagen	The Fun Theory	519,963	-37%	7	DDB
5	4	BMW S1000 RR	Welcome to Planet Power	237,560	-51%	3	-
6	10	Audi A1	The Next Big Thing	219,624	177%	2	Heimat & Neue Digitale; Razorfish
7	6	Kia Soul	A New Way To Roll / Hamsters	218,697	-10%	3	David & Goliath
8	7	2011 Kia Sorento Crossover	Joyride	165,699	-8%	4	David & Goliath
9	3	Nissan Sentra SE-R	Drift	132,589	-80%	2	TBWA
10	NEW	Nissan Qashqai	Urban Proof	82,105	NEW	1	TBWA/G1

MORE ON EACH AD FROM Visible Measures

1. Toyota: The Sienna Family rocketed to first place for its third appearance with an astounding and record setting 1,761% growth. Following the series of short, 30-second spots, Toyota and creative team Saatchi & Saatchi launched the "Swagger Wagon" music video which accounted for nearly half of the campaign's views in May. The music video is a format that is proven to work well online as is demonstrated in the Visible Measures 100 Million Views Club of which 57% are music videos (www.visiblemeasures.com/hundred). The campaign was given an additional boost as Toyota ran a paid promotion on YouTube helping to further spread awareness and drive up the view count.