Mopar Adds to 100-Strong Historic Roster of SEMA-mobiles

Mopar claims that 30 percent of FCA North American vehicle sales include at least one Mopar accessory item, a number that leaps to 98 percent for the Jeep Wrangler. That model enjoys an average of $700 worth of Mopar gilding. In fact, FCA so integrates the accessories business into the production car business that projected aftermarket sales are crucial to making the business case for some niche models. The Specialty Equipment Market Association show provides an annual opportunity to gauge reaction to potential future accessories and show off the latest items to hit the catalogue. So with that preamble, let's have a look at the current crop of 11 concepts.

JeepWrangler Red Rock

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The year 2016 will mark the 50th anniversary of the Easter Jeep Safari in Moab, and this Red Rock concept pays homage to that auspicious event. Naturally, there are "Red Rock 50th Easter Safari 4-Wheelers Moab, Utah" badges and red paint, plus a production Mopar Power Dome hood with a matte-black graphic. The suspension gets a 2-inch lift kit engineered by Jeep (even the Fox shocks were tuned in house) plus 17-inch bead-lock wheels wrapped in 35-inch BFGoodrich All-Terrain T/A tires. Visibility is enhanced with new LED projector head- and fog lamps, the former replete with Jeep logos and the latter inset in a 10th Anniversary bumper that houses a new Warn winch. Seat upholstery gets Red Rock embroidery, and a hopeful dash plaque suggests this concept could serve as 01/50.

Dodge ChallengerGT AWD

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Probably the coolest of the concepts was this traction-optimized 5.7-liter Challenger. The engineering team had to beat the bejeebers out of the transmission tunnel to make room for the Charger/300's transfer case, and there was more development work to do because this is the world's only 5.7-liter eight-speed automatic AWD LX/LC/LD car (but perhaps not the last). Then they slammed the suspension with a prototype lowering kit comprising fully adjustable coil-over-shock units. The kit also includes stiffer anti-roll bars and a suspension tower brace. The brakes are enhanced with a prototype Mopar kit based on Charger Pursuit police brakes. The track was widened via high-offset 20-inch prototype (forged, machined billet) rims wrapped in Pirelli P Zeros sized 285/35 front, 305/35 rear. This required a dramatic flaring of the fenders and rear quarters. The engine benefits from a Mopar Stage III kit that adds 75 hp (for 450 total). Capping it all off is a coat of Destroyer Gray paint with bright orange accents, tasteful GT AWD badges, and a two-tone black and gray interior. We say drop a massaged Hellcat crate motor in this baby and put it up against Ken Block's Hoonigan Mustang.

Mopar Deep Stage IIIDodge Charger

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This four-door sleeper starts as an R/T and gets the same suspension lowering kit and Stage III/Scat-Pack III engine upgrade kit that enhances the Challenger GT AWD. It also adds a set of 22-inch five-spoke concept wheels, a matte-black graphic with stripes reversed out of it for the hood, roof, and deck, and a Mopar body kit. Inside there's upgraded upholstery, and all the brightwork is blacked out.

DodgeDart GLH

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Show of hands: Who remembers the Omni GLH (a moniker attributed to Carroll Shelby, standing for Goes Like Hell)? If your hand is up, you'll immediately recognize the black livery and the body kit (splitter, side sills, rear diffuser currently in production) ringed with bright red, with GLH badges at the bottom of the front doors and deck lid. Additional Mopar Design touches include smoked headlamp lenses, anodized black wheels, and a hood with cold-air intake and underhood air exhaust vents. The lowering kit, brake kit, and lightened wheels are SEMA veteran parts now in production. Finally, the interior gets additional red accent trim. Does it go like hell? The engineers remained mum as to potential upgrades from the Dart's turbo engine, but rest assured it will NOT share the original GLH's titanic torque steer.

Chrysler200S Mopar

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The mainstay of the now microscopic Chrysler lineup gets a makeover starting with a production lower body aero kit, a concept vented hood, and a paint job that adds a pearly metal flake to an existing blue-gray color. The wheel finish is unique, and the car rides on a Mopar production lowering kit and new Mopar brake kit. Performance is mildly enhanced with a cold-air induction kit and cat-back exhaust. Inside, a Katzkin leather interior with blue piping is augmented with additional blue accents sprinkled throughout the cabin.

Chrysler 300Super S

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The Cerulean Blue matte finish paint may be the first thing that grabs your attention about the 300 Super S, but the car is replete with other upgrades. The seven-spoke billet wheels, the rear spoiler, fascia, and side sills are all concept items. Ditto the fabulous 300-M grille (our name, as we're told that's how many Mopar M's it comprises). It features the same lowered, stiffened, and brake-enhanced chassis bits and Stage III engine upgrade as the SEMA Charger and Challenger entries receive, plus an enhanced black and gray interior.

Fiat 500X Mobe

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This all-wheel-drive 500X is optimized for kitesurfing, and its name refers to an aerial trick maneuver (a heelside front roll with a backside 360, if that means anything to you). Features include a production roof basket, production Mopar wheels enhanced with the blue graphics, the X-stripe side graphic (in production currently, but not in this blue), plus custom matte graphics for the hood and roof. Also look for copious blue accents inside the cabin and a dash graphic that presumably shows a kitesurfer psyching up for a front mobe.

Fiat 500X Chicane

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This front-drive 500X is optimized for on-road use, with a lowering kit, unique front fascia, lower rocker enhancements, and flared wheel arches to clear the wider track that comes with these higher-offset wider wheels. These parts and all the graphics are concept bits for now, but the Competition Blue paint is a Viper color. Inside, you'll notice plenty of blue piping and stitching to tie in to the crossover's exterior color. About the only production part on this one is the cat-back exhaust system.

RamRebel X

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Ram's latest half-ton variant is further butched up for SEMA (as if that seemed possible). Testosterone-filled enhancements include 17-inch bead-lock wheels finished in black and copper and wrapped in 35-inch all-terrain Toyo tires that are wide enough to require a fender-flare kit. The skidplate that wraps up the front of the bumper is a concept part that could make production by next year if it's well received at SEMA. The Mopar sport hood comes standard on all Rebels, but here the inlets feed a ram-air induction system. Other catalogue parts include the tube steps, tri-fold tonneau cover, and custom smoked headlamp lenses.

Ram ProMasterDragMaster

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The only way to make a ProMaster van look cool is to park a Challenger Drag Pack 354 Challenger on a trailer behind it, dip it in matching refrigerator white paint (including the usually dorky looking gray front fascia), and line the blue racing stripes up with those of the car. Decking out the interior with coordinating Mopar Blue tool boxes is another good step. Inside there's the typical Katzkin leather upgrade (complete with Mopar Blue stitching), and just for fun, a Hurst cue-ball shifter.

Ram ProMaster CityDiveMaster

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This one shows off the degree to which the new ProMaster City can be optimized for a very specific business purpose. Here it's scuba-diving support. Note the racks full of underwater breathing tanks and paraphernalia. Mopar Design rather outdid itself on the gradient white to blue paint job (that's not a wrap), the matte black hood with a gloss black image of a diver, and the dive flag motifs on the mirror caps. Katzkin black and blue interior upholstery completes the look.