The Mini Concept Aceman Is an Angular, Unusual Glimpse at the Brand's Electrified Future
Mini's new design language apparently abandons cutesy round headlights for more geometric themes.
Mini may have only one EV in its current lineup, but it is well on its way to meeting the BMW Group's directive of having at least half of its vehicles go electric by 2030. Mini is starting to tease that electric future one concept model at a time. It wasn't long ago that the brand bought a "skunkworks" Mini Cooper SE convertible to Miami, Florida as a feeler.
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Now Mini is pulling back more of its electric curtain with the debut of its Concept Aceman. The Mini Concept Aceman would be the brand's first EV crossover and "provides a glimpse of a completely new vehicle, bridging the space between the Mini Cooper and the Mini Countryman in the future of the model family," says Stefanie Wurst, Head of Mini in a release.
The Mini Concept Aceman is supposed to "reflect how Mini is reinventing itself for its all-electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a minimal environmental footprint," according to Wurst.
Mini's new design language
Unlike the Mini Cooper SE convertible (or the Cooper SE hatch on which that model is based), the Mini Concept Aceman is more than a drivetrain swap into a current Mini chassis. The Aceman also serves as a preview for Mini's new design language. Obviously, Mini wouldn't completely abandon the major design elements that are synonymous with the brand but it is looking to make changes that better align with its so-called "reinvention."
"With this approach, we are redeveloping the Mini design icons, with all their analogue strengths, for the digital future," said Adrian van Hooydonk, Head of BMW Group Design.
According to the official press release, Mini officially refers to its new design language as "Charismatic Simplicity." One of the most noticeable elements is the octagonal front "grille" which is really more of an illuminated outline that borders the radiator area. The geometric theme continues to the headlights. It's different for Mini, but there aren't so many angles and creases that the overall design isn't relatable to the classic rounded headlights that Mini is known for.
The interior is a study in tech minimalism
Passengers face a dashboard that is nearly devoid of tactile buttons, vents, or gauges. There is a round OLED touchscreen in the center of the dash, which serves as the hub of all of the infotainment as well as readouts like speed and battery range. Underneath the OLED screen is where traditional Mini toggle switches can be found.
The infotainment system utilizes the Mini Companion software which offers "sensor based animation" that choreographs light and sound for what Mini calls a "holistic user experience." These animations extend into light arrays that are hidden in the dashboard and door panels. Different animations will playout through the OLED screen, dashboard, and door panels as passengers enter and exit the vehicle.
Moving image projections can also transfer graphics and animations from the Mini Operating System to the dashboard for an added wow factor. These animations can create "diversified interactions" on the OLED screen when stopped at a light or charging the battery.
The Mini Concept Aceman is set to make its debut physical appearance at the Gamescom video game fair in Cologne, Germany on August 23, 2022.
Andrew Beckford’s passion for cars started as a middle schooler when his friend Richie explained how an internal combustion engine works. He was bitten by the bug and the rest, as they say, is history. He dug deep into the tuner scene and eventually wrote for Turbo Magazine, Import Tuner, Super Street. He covered car shows, feature builds, and reviewed racing games for those magazines in addition to covering motorsports including Formula Drift, Indy Car, and F1 for his personal blog. Eventually Beckford joined MotorTrend to cover the daily automotive news beat. Besides being a gearhead, Beckford has been a gamer since the ’80s and is a huge fan of the arcade racing games of the ’90s like Daytona USA, SEGA Rally, and Ridge Racer. Beckford’s a movie buff as well, especially comic book films from DC and Marvel. When car culture crosses over with gaming and entertainment, rest assured Beckford is aware of it. In addition to serving as a consultant on a “triple A” racing titles, he’s reviewed major racing games such as Forza Motorsport, Need for Speed, Gran Turismo, F1, and more. He’s also interviewed blockbuster directors including Steven Caple Jr. (Transformers: Rise of the Beasts) and Neill Blomkamp (Gran Turismo). His biggest profile to date was with Robert Downey Jr. on his love affair with cars and his show Downey’s Dream Cars on MAX. Beckford’s profile of Downey Jr. was the first print cover story written by an African American in MotorTrend’s history. Along with KJ Jones, Andrew Beckford also heads up MotorTrend’s celebration of Black History Month by spotlighting diverse voices in the automotive industry and motorsports. Beckford’s first car was a 1982 Nissan Stanza affectionately named “Stanley” by his late mother.
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