Jaguar Land Rover Opens Landmark Plant in Brazil
Its first fully-owned manufacturing plant outside of the U.K.
Jaguar Land Rover opened its first fully-owned manufacturing site outside the U.K. today. The plant, located near Rio de Janeiro, Brazil, will build the Range Rover Evoque and Land Rover Discovery Sport.
The plant will build upon the JLR's growing presence in the nation, as sales have increased 11 percent during the first five months of the year. One in three premium SUVs sold in Brazil is a Land Rover model, the automaker says.
The first U.K auto facility in Latin America features several environmentally friendly features, such as rainwater collection and around 1,200 newly planted trees surrounding the area. JLR hopes its new creation will be the first auto plant in Brazil to achieve LEED Gold sustainability accreditation.
JLR has also made it a point to support the Brazilian automotive industry, sourcing major parts like seats, cockpit, exhaust, chassis, and powertrain assembly from local suppliers. Meanwhile, JLR is also investing in Brazil as a nation. The plant includes JLR's first overseas Education Business Partnership Center, which works to educate up to 12,000 local children every year.
We have known about the new plant for quite a while now. We first reported in late 2014 that JLR was investing $750 million by the end of 2020 to support the production of a number of new models at the plant. Eventually, it will be able to produce 24,000 vehicles a year just for Brazil.
In addition to the Brazil plant, the automaker recently opened a joint venture in China and a new engine plant in Wolverhampton, U.K. It has set aside at least $680 million to double the size of that U.K. facility. Meanwhile, the automaker also plans to build aluminum-intensive cars in Slovakia by late 2018.
Check out the infographic below for more info on JLR in Brazil.
Source: Jaguar Land Rover
When I tell people I write about cars, the most common reply I receive is “Really?” I guess I never strike people as a car type as I drive down the freeway in the right lane going 60 mph in my old SUV. My gripes about driving in city traffic and fast drivers don’t help my case, either. For a time, the only cars I liked were old cars. Not old as in "classic" or "vintage," but as in well-worn. My first appreciation of cars came when I drove a very old Ford pickup. It wasn't perfect: I used a booster seat to reach the gas pedal, and the turn signal once fell off in my hand as I was learning to drive. But the thing I valued most was the memories. It took several years for me to truly become a "car person." Being a long-time writer and an avid reader has helped me develop a healthy curiosity and a desire to know how things work. This has made cars one of the most fascinating points of study for me because they are such intricate machines. I am interested in how cars can reach 200 mph, how they can run on hydrogen, and how they can drive and park on their own. I also enjoy learning how cars can solve problems whether it be in the form of reducing pollution, minimizing traffic, or helping people stay connected on the road. Yes, maybe I’m not a gearhead. Perhaps I’m a car nerd. Either way, I very much enjoy writing about cars and helping people stay in tune with the automotive industry. I wouldn't want to be writing about anything else. And don’t get me wrong: I know how to drool over a hot car. I am fascinated by the Tesla Model S, awed by the Lamborghini Veneno, and am hopelessly obsessed with the Audi R8.
Read More


