Hyundai Reveals Custom Genesis Prada Model
Should the devil drive Prada, perhaps this could be his ride. The Hyundai Genesis Prada model, unveiled at this week's Seoul motor show in South Korea, is reportedly modified to suit the tastes of Prada's CEO, Patrizio Bertelli.
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External changes include a matte midnight-blue paint, which is accentuated by a brushed titanium finish applied to most metal surfaces. The Genesis' grille, emblem, and door handles differ, as they're plated in a matte gold finish. The titanium-finish 20-inch wheels and roof antenna are also bespoke to the Prada model.
Inside, the Italian leather maker eschewed Hyundai's materials in favor of its own wares. Most of the Genesis' interior, including the seats, center console, and dashboard, is bathed in Prada's signature Saffiano leather. Trim pieces sport a piano black finish, further enhancing the interior's two-tone motif.
Hyundai plans on building only three examples of the Genesis Prada. While the show car will remain with Hyundai as a demonstrator, the last two will be auctioned off for charity.
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People ask me questions fairly infrequently, but when they do, these are the questions I’m frequently asked.
What do you do?
I’m an associate Web editor at Automobile Magazine. Which, in a nutshell, means I write about cars and car news primarily for our lovely Web site.
Are you a car guy?
How could I not have been? A disturbing number of my relatives have worked in the auto industry, and I spent my formative years as a child grinning in the back seat of my dad’s 1965 Mustang. I’d also note I’m more of a “wheeled machine” guy, as I also have an alarming affinity for things like trucks, trains, and buses. Don’t ask.
Does every 9-5 shift involve driving exotic supercars in the French Riviera?
I wish.
How can I get your job?
Timing is everything. By luck, an internship opening at AutoWeek opened while while I was finishing my collegiate coursework; I then worked at freelancing news items for Winding Road. A similar position opened up at Automobile just as I graduated, and I’ve been here ever since.
What’s your dream car?
Honestly, this changes with the weather.
Seriously, what cars do you like?
For reasons beyond my understanding, I have a soft spot for Francomobiles, especially the Citroen ID/DS, 2CV, the Renault 4 (not 4CV), and anything designed and constructed by Gabrielle Voisin. Also, I’m in the process of convincing my wife that a vintage Mercedes-Benz Unimog or a Steyr-Puch Pinzgauer is both a sound investment and a practical family vehicle. Wish me luck with that.
What’s the best car you’ve driven?
Oh, dear. I’ve had some fun with some really fun machines during my time at Automobile, including (but not limited to) the Cadillac CTS-V Wagon, a Porsche Cayman R, a Bentley Continental GT, and an Aston Martin DBS. I also once managed to miraculously cram my hulking frame into the confines of a Lotus Exige.
I’ll never forget my brief time behind the wheel of a giant International semi truck (let alone trying to shift the 18-speed gearbox), but the most memorable vehicle piloted during my employment? That honor has to go to a mint-condition Peugeot 205 Turbo 16.
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