Ford Raises Prices on Some Imported Vehicles—and Blames Tariffs
The Ford Maverick, Bronco Sport, and Mustang Mach-E, all built in Mexico, will soon cost more.
Ford is one of the first automakers to blink and raise prices of imported vehicles to help cover the additional cost because of tariffs imposed by the Trump Administration. We first reported on one of those vehicles seeing a price increase the other day—the 2025 Maverick pickup—but three vehicles built in Mexico in total (Maverick included) will see their prices increase, Reuters reports. That means the Bronco Sport SUV and Mustang Mach-E electric crossover also will see prices go up as much as $2,000 according to a notice sent to dealers and reviewed by Reuters.
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All automakers have lamented that they cannot afford to absorb the full cost of 25 percent tariffs applied to imported vehicles and additional taxes on the parts they are made of which cross borders as part of a global and integrated automotive industry.
Companies have grappled with how much to pass onto consumers and whether to apply the additional tax to the vehicles most impacted or to spread the pain across their entire lineups. Most executives have been monitoring the situation, with its ever-changing policy announcements, and watching to see what the competition does.
Price Hikes to Hit This Summer
Ford becomes one of the first to act and adjust its sticker prices. The price hikes will affect vehicles built after May 2, which means vehicles arriving in dealerships in the late June timeframe.
A Ford spokesperson said the price hikes reflect a combination of the usual mid-year pricing updates combined with tariffs. Ford says it is not passing on the full cost of the tariffs to consumers, only some of them.
This week, during a call to report first-quarter earnings, Ford CEO Jim Farley said the automaker was on track to meet its financial forecasts until tariffs disrupted everything. Guidance for the year has been suspended, with an update to come with second-quarter earnings results this summer. But Ford says it expects to lose $2.5 billion because of tariffs, of which $1 billion can be recovered with a number of planned actions. The price hike appears to be one of those actions.
Alisa Priddle joined MotorTrend in 2016 as the Detroit Editor. A Canadian, she received her Bachelor of Journalism degree from Carleton University in Ottawa, Ontario, and has been a reporter for 40 years, most of it covering the auto industry because there is no more fascinating arena to cover. It has it all: the vehicles, the people, the plants, the competition, the drama. Alisa has had a wonderfully varied work history as a reporter for four daily newspapers including the Detroit Free Press where she was auto editor, and the Detroit News where she covered the GM and Chrysler bankruptcies, as well as auto trade publication Wards, and two enthusiast magazines: Car & Driver and now MotorTrend. At MotorTrend Alisa is a judge for the MotorTrend Car, Truck, SUV and Person of the Year. She loves seeing a new model for the first time, driving it for the first time, and grilling executives for the stories behind them. In her spare time, she loves to swim, boat, sauna, and then jump into a cold lake or pile of snow.
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