2025 Mercedes-Maybach S680 Nordic Glow: Inspired by Northern Lights, Requires Buckets of Money
Maybach will build just 50 of these special-edition sedans, and all will come to the U.S.
Mercedes-Maybach, like other high-high-high end automakers, offers buyers the opportunity to customize cars to their exact tastes through its Manufaktur program, but Maybach also offers special editions which it likens to curated tasting menus from high-end chefs. The latest, and just now being revealed to potential clientele at the 2024 Monterey Auto Week, is the S680 Edition Nordic Glow, inspired by the sight of the northern lights over the arctic circle.
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The centerpiece of the S680 Edition Nordic Glow is the two-tone paint job, featuring Northern Lights Violet Metallic and Moonlight White Metallic paint, with darkened chrome and trim as seen on the Night Series Design Package. Wheels are 21-inchers in Maybach’s “champagne flute” multi-spoke design.
The interior is done up in Rose Grey nappa leather with grey contrast-color stitching. Application of said leather extends beyond the seats and into the steering wheel and inserts for the fold-away rear seat tables, as well as the piping for the shag-carpet floor mats. Wood is dark walnut in a herringbone pattern, same as fond in the Night Series cars. Power will come from the same 621-hp twin-turbo V-12 that runs other S680 sedans.
A base model this is not: All of the Nordic Glow cars will get the Executive Rear Seat Package Plus, which means twin plush airline-style recliners, as well as temperature-controlled cupholders and a rear-seat fridge ready to go with champagne flutes (sorry, rich people, but you’ll have to supply the champagne).
What really sets these cars apart is the exclusivity: Maybach is only going to build 50 examples, each one individually numbered. And no, they aren’t being scattered to the four corners of the Earth, or even to Scandinavia: All fifty will be sold right here in the good ol’ US of A. Price: A cool $340,150, pocket change for the Pebble Beach Concours d’Elegance crowd. That’s where the cars will make their debut, and where some of them will likely return as contestants in a half-century or so.
After a two-decade career as a freelance writer, Aaron Gold joined MotorTrend’s sister publication Automobile in 2018 before moving to the MT staff in 2021. Aaron is a native New Yorker who now lives in Los Angeles with his spouse, too many pets, and a cantankerous 1983 GMC Suburban.
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