2024 Nissan Ariya Electric SUV Trim Prices Slashed by Thousands
Is Nissan adjusting to a cooling EV market by dropping the price across all Ariya trims?
The 2023 Nissan Ariya electric SUV had a starting price of $44,555 for the Engage front-wheel-drive trim. During our review we found that price to too high for the straightforward driving experience and middling range that the EV was offering up. It looks like the automaker may have caught the hint as it announced pricing for the 2024 Nissan Ariya EV, and it is significantly cheaper than it was before.
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Nissan announced that it is "enhancing" the 2024 Ariya with a starting price of $40,980 for the Engage front-wheel-drive trim. That's $3,575 cheaper than the 2023 price tag, and it isn't even the biggest cut. Most of the trims for 2024 are seeing a price cut of nearly $6,000 over the previous year. In a statement, Nissan said it made the price adjustment to "appeal to a wider audience of EV buyers," as slashing prices often does.
"As the electric vehicle market continues to develop and grow, the revised pricing for the 2024 Ariya will improve the model's competitiveness and ensure we are delivering maximum value to our customers," said Trisha Jung, senior director, EV Strategy and Transformation, Nissan U.S. That's corporate speak for "we figured out folks want more value for their money."
Nissan also trimmed the fat a bit by getting rid of the Platinum all-wheel-drive trim that was part of the 2023 line up. It's unclear if there were any cost reductions on Nissan's side that lead to the decision, or if this move is simply eating into profit margins.
Other than the price drop and the slimmer offerings, Nissan hasn't made any major changes to the Ariya. Sure, most trims are about $6,000 less than they were last year but if the driving experience and range is still the same, will the price cut alone be enough? We'll have to look to future sales reports from Nissan to find out. Though, one major thing the Ariya has going for it is that since Nissan joined other OEMs by adopting the NACS port, the 2024 Ariya will be able to utilize Tesla's Supercharger network—via an adapter. In 2025, the Nissan Ariya will come from the factory with an NACS port so an adapter won't be needed.
Having access to the Supercharger network, plus a $3,600-$6,000 price cut could be enough to make the 2024 Nissan Ariya a more compelling option for those in the electric SUV market. If you want a full breakdown of the 2024 Nissan Ariya pricing compared to last year, check out our handy table below.
2024 Nissan Ariya Pricing
Read more about the Nissan Ariya EV here:
Andrew Beckford’s passion for cars started as a middle schooler when his friend Richie explained how an internal combustion engine works. He was bitten by the bug and the rest, as they say, is history. He dug deep into the tuner scene and eventually wrote for Turbo Magazine, Import Tuner, Super Street. He covered car shows, feature builds, and reviewed racing games for those magazines in addition to covering motorsports including Formula Drift, Indy Car, and F1 for his personal blog. Eventually Beckford joined MotorTrend to cover the daily automotive news beat. Besides being a gearhead, Beckford has been a gamer since the ’80s and is a huge fan of the arcade racing games of the ’90s like Daytona USA, SEGA Rally, and Ridge Racer. Beckford’s a movie buff as well, especially comic book films from DC and Marvel. When car culture crosses over with gaming and entertainment, rest assured Beckford is aware of it. In addition to serving as a consultant on a “triple A” racing titles, he’s reviewed major racing games such as Forza Motorsport, Need for Speed, Gran Turismo, F1, and more. He’s also interviewed blockbuster directors including Steven Caple Jr. (Transformers: Rise of the Beasts) and Neill Blomkamp (Gran Turismo). His biggest profile to date was with Robert Downey Jr. on his love affair with cars and his show Downey’s Dream Cars on MAX. Beckford’s profile of Downey Jr. was the first print cover story written by an African American in MotorTrend’s history. Along with KJ Jones, Andrew Beckford also heads up MotorTrend’s celebration of Black History Month by spotlighting diverse voices in the automotive industry and motorsports. Beckford’s first car was a 1982 Nissan Stanza affectionately named “Stanley” by his late mother.
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