The 2021 Ford Bronco Is Priced to Go Toe-to-Toe With the Jeep Wrangler
Ford is now taking reservations for the iconic and attractively priced SUV.
After a two-decade hiatus, the Ford Bronco has returned burlier than ever and ready to amble across America's off-road trails and paved surfaces alike. Initially, when we first caught wind that Ford was bringing the Bronco back, we figured the retro-futuristic 4x4 would be priced in the mid-$30,000 range—affordable, but not stripped-out-4x4-affordable. We're happy to report our guesstimation was incorrect. The 2021 Ford Bronco will start at $29,995.
At $5 under thirty grand, the Bronco is only a hair pricier than the cheapest 2020 Jeep Wrangler available, the $29,790 two-door Sport model. The price-leader Bronco also is a two-door; as in the Jeep, four-doors will cost more. Full pricing details are forthcoming.
A step up from the base model is the Big Bend trim, which gets LED foglamps, 17-inch aluminum wheels, and other upgrades. Prices for this variant start at $34,880. Black Diamond models, priced from $37,545, benefit from a modular grille, heavy-duty skid plates, a locking rear differential, and vinyl seats. Dubbed the "sporty and luxurious" Bronco, the Outer Banks model gets LED signature exterior lighting, a black-painted grille, ambient footwell lighting, and other upgrades for $40,450.
The off-road-ready Badlands, which comes with a stabilizer-bar disconnect system, position-sensitive Bilstein shocks, and other upgrades, is available for $43,590. If you want to take things up a notch, the Wildtrak looks the part of a high-speed desert runner with 35-inch tires, priced from $50,370. Finally, the limited-production First Edition tops the lineup with a mix of off-road features and cosmetic upgrades, all for a price of $60,800.
Interested in all this Broncitude? Ford is now taking $100 reservations for the two- and four-door Broncos on its website. That doesn't mean you'll see your Bronco any time soon, however. The first SUVs off the production line in Wayne, Michigan, won't arrive in dealerships until next spring—that's 2021. Start saving now.
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When I tell people I write about cars, the most common reply I receive is “Really?” I guess I never strike people as a car type as I drive down the freeway in the right lane going 60 mph in my old SUV. My gripes about driving in city traffic and fast drivers don’t help my case, either. For a time, the only cars I liked were old cars. Not old as in "classic" or "vintage," but as in well-worn. My first appreciation of cars came when I drove a very old Ford pickup. It wasn't perfect: I used a booster seat to reach the gas pedal, and the turn signal once fell off in my hand as I was learning to drive. But the thing I valued most was the memories. It took several years for me to truly become a "car person." Being a long-time writer and an avid reader has helped me develop a healthy curiosity and a desire to know how things work. This has made cars one of the most fascinating points of study for me because they are such intricate machines. I am interested in how cars can reach 200 mph, how they can run on hydrogen, and how they can drive and park on their own. I also enjoy learning how cars can solve problems whether it be in the form of reducing pollution, minimizing traffic, or helping people stay connected on the road. Yes, maybe I’m not a gearhead. Perhaps I’m a car nerd. Either way, I very much enjoy writing about cars and helping people stay in tune with the automotive industry. I wouldn't want to be writing about anything else. And don’t get me wrong: I know how to drool over a hot car. I am fascinated by the Tesla Model S, awed by the Lamborghini Veneno, and am hopelessly obsessed with the Audi R8.
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