Toyota today announced pricing for the 2013 Yaris subcompact. The 2013 Toyota Yaris will now start at $15,130, and top out at $18,040 (all prices include destination) - an $80 to $330 price increase, depending on trim level.
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The base 2013 Yaris L two- and four-door hatchbacks get a $255 price increase to $15,130 and $16,155, respectively. The four-door Yaris LE comes standard with the four-speed automatic transmission; add $725 to replace the five-speed manual for the automatic on the two-door Yaris L. Move up to the Yaris LE and prices have been bumped $330 to $16,715 and $17,190, respectively. Still available only in four-door hatchback form, the 2013 Yaris SE gets a minor $80 price increase, bringing its MSRP to $17,240 with the five-speed manual, or $18,040 with a four-speed automatic.
The 2013 Toyota Yaris' price increase comes with a bit of extra content. Yaris L models now have the Tech Audio package included as standard equipment. The Tech Audio pack includes six speakers, satellite radio, an auxiliary audio jack, USB port with iPod connectivity, and Bluetooth streaming capability. Cruise control, formerly a $250 option, is also now standard equipment on the Yaris LE.
The 2013 Toyota Yaris' price increase puts it right in line with its subcompact competitors like the 2013 Hyundai Accent (the winner of our most recent subcompact comparison test), which starts at $15,320 in four-door sedan form and $15,570 as a GLS four-door hatch model. The 2013 Ford Fiesta sedan starts at $13,995, and the 2013 Fiesta hatch now starts at $14,995.
Which subcompact would you most like to have in your garage?
2012 Toyota Yarispictured in gallery below.
Source: Toyota
I generally like writing—especially when it’s about cars—but I hate writing about myself. So instead of blathering on about where I was born (New York City, in case you were wondering) or what type of cars I like (all of ’em, as long as it has a certain sense of soul or purpose), I’ll answer the one question I probably get most, right after what’s your favorite car (see above): How’d you get that job? Luck. Well, mostly. Hard work, too. Lots of it. I sort of fell into my major of journalism/mass communication at St. Bonaventure University and generally liked it a lot. In order to complete my degree senior year, we had to spend our last two semesters on some sort of project. Seeing as I loved cars and already spent a good portion of my time reading about cars on sites such as Motor Trend, I opted to create a car blog. I started a Tumblr, came up with a car-related name (The Stig’s American Cousin), signed up for media access on a bunch of manufacturer’s websites, and started writing. I did everything from cover new trim levels to reviewing my friends’ cars. I even wrote a really bad April Fool’s Day post about the next Subaru Impreza WRX being Toyota-Corolla-based. It was fun, and because it was fun, it never felt like work. Sometime after my blog had gotten off the ground, I noticed that Motor Trend was hiring for what’s now our Daily News Team. I sent in my résumé and a link to my blog. I got the job, and two weeks after graduation I made the move from New York to California. I’ve been happily plugging away at a keyboard—and driving some seriously awesome hardware—ever since.
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