Yes, Racing Matters for Modern Road Cars, and Porsche Explains Why
The manufacturer continues to ramp up energy solutions from electric to e-fuel while maintaining its competition-derived identity.Michael Steiner, a member of Porsche's executive board for development and research, has an irrepressible smile on his face as we chat inside a Team Penske motorhome at Daytona International Speedway. It's easy to understand why, as the sights and sounds of race cars fighting on the nearby track supply an appropriate thrum of background noise and hold the promise of future wins, of potential championships. But the German manufacturer's top-level sports car racing efforts no longer rely solely on the countless 911s competing in GT classes around the world. Two of Porsche's brand-new 963 LMDh gasoline-electric hybrids (also known by the classic IMSA "GTP" acronym, for "GT Prototype") have kicked off their first competitive outing during the IMSA WeatherTech SportsCar Championship's season-opening Rolex 24. Porsche's partnership with perennial powerhouse Penske will also see two 963s compete full-time in the Europe-centric 2023 FIA World Endurance Championship (WEC), and the team will enter three of its GTPs in the 100th anniversary edition of the 24 Hours of Le Mans in June.
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Porsche hasn't taken an overly long break from top-class factory-backed international sports car racing, but the 963 program represents the German company's first such effort since the marque retired its all-conquering 919 Hybrid following the conclusion of the 2017 season (not counting the unhinged, track-record-breaking 919 Evo). So it's no wonder Steiner is happy, but there's more to his satisfaction than the surface-level pomp and circumstance that comes automatically with running flashy race cars in blue-riband endurance events. There's a bigger and more significant picture here, even for people who will tell you they don't give two cents of a damn about motorsports.
Why Does Racing Matter Today?
I haven't conducted anything remotely resembling a scientific survey on this matter, but the people who don't care for motorsports seem to be the same kind of people I've encountered that ask this question. It's as if the emergence and proliferation of electrified automobiles, various ongoing grandiose fantasies of autonomous driving, and even the anticipated rise of the machines (i.e., artificial intelligence) tells them motorsports' days are numbered.
It's a particularly odd—ignorant, really—hot take when you consider the fact attendance and viewing figures for multiple pro racing series around the world continue to increase. The Rolex 24 saw an all-time record crowd of an estimated 50,000, much of which series officials attribute to interest in the new era of various manufacturer-backed hybrid GTP cars. The NTT IndyCar Series likewise is in a healthier state than it has been in years, and Formula 1—once the Fabergé egg of motorsports to millions of racing fans while forever struggling to establish itself in a single U.S. market—has a not-long-ago-unthinkablethree grands prix scheduled in the States this year (Miami, Austin, and Las Vegas), and a total of five in North America between May and November.
It's even more odd when you know promoters' ability to sell tickets isn't the only reason many of the world's most prestigious manufacturers are still playing ball as others sign up to get into the game.
"[Racing is] still the heart of the company for Porsche," Steiner says. Cynics will dismiss this as a nice sound bite that's on brand for a company that's forever marketed its racing successes in service of selling more sports cars. There's always an undeniable image/marketing component for any carmaker that races—motorsport is, historically, as much of a marketing exercise as an engineering one, depending on which side of the garage you view the proceedings from. But Steiner insists, "Motorsport still drives actual innovation. It doesn't matter if we're talking about e-mobility (fully electric vehicles) or mobility with hybrids, or combustion engines. Motorsport is pushing engineers to the limit, be it 800-volt technology [developed in the 919 Le Mans racer and now found in the Taycan electric road car] or be it more efficient energy regeneration and recuperation—it always, or most often, comes from motorsports."
Where once that sort of track-to-road tech transfer focused heavily on outright performance, however, today's street-car targets and looming government regulations have modified the mission statement.
"It's about efficiency today, not [only] performance, with a given amount of energy," Steiner says. "Can you run your car more efficiently? Who is better on the brakes and [recovering] electric energy back? Still today, the Taycan is the best car in terms of electric braking. We still have the brake pedal as the main driver to recover energy. And this helps in real driving a lot. It's not about who can only run the longest distance;realdriving means [repeatable] acceleration and braking. And this is something we learned in racing. It's also about aerodynamic drag—a drag coefficient for electric street cars [that helps improve the range] for long-distance driving." He didn't but could've mentioned the other side of that wind tunnel—extreme racing-derived, downforce-producing aerodynamics intended for bleeding-edge handling as experienced with the new 2023 Porsche 911 GT3 RS.



