Robot Mustangs and F-150s with Doug Field, Ford’s Chief Advanced Products and Technology Officer

“The software revolution is bigger is than the propulsion revolution”

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NOW OPEN: Nominations for MotorTrend's 2024 Software-Defined Vehicle (SDV) Innovator Awards! Know a game-changing pioneer, leader, or subject matter expert in the SDV space, or maybe you are one yourself. Don't hesitate tosubmit an entry. Any questions? Email us atSDVawards@motortrend.com.

Doug Field is Chief Advanced Product and Technology Officer at Ford Motor Company. A long title for someone who is on the quiet side and exceptionally modest, despite working holding senior engineering positions at some of the top tech companies on the planet, including Apple and Tesla, where he helped engineer some of the world's most popular and beloved products (MacBooks and Model 3s).

We caught up with Field during Monterey Car Week, the day after we chatted with Field's boss, Ford CEO Jim Farley, all of which is a combination of serendipity and as 3 years earlier, at this same event, that Farley gave me an earful about software-defined vehicles and subsequently recommended that I chat, with his recent hire, Field.

But that was off the record. This time we have Field on record, via another remote recording, during the loud and lusty racing action of the Rolex Monterey Motorsport Reunion at Laguna Seca. Seeking refuge from the heat and noise (apologies for the sound quality), we recorded in the upstairs classroom used by the racing school, an apt setting, as Field gave us quite an education on where we are in the automotive industry - from autonomous driving to software-defined vehicles.

When you get time with a true pioneer, you spend a lot of time on the basics, and with Field, we were able to get his insights on what defines a car these days. And I won't spoil it by telling you that Field believes cars are rapidly becoming robots - not just in what powers them (electrons vs burnt hydrocarbons) - but in how they move about the world, partially or fully on their own, with the aid of sensors, computer chips, batteries and motors, all connected by millions and millions of lines of code.

We cover a range of topics, including what many car companies miss about the move from electro-mechanical to software-defined vehicles, some notable debacles in the autonomous driving vehicle space, amongst all the big hurdles to "full self-driving". We chat about Farley splitting the company into three distinct units and cover the rage-inducing topic of subscription services coming to the car, including Ford's new hire, Peter Stern, and how he'll work with Field on delivering dazzling new features to Ford's future vehicles. And we chat about Ford's adoption of the North American Charging Standard, and how that all went down.

It may sound like we covered a lot, but in reality, we only scratched the surface of all that is coming to the car. Field is, without a doubt, one of the masterminds of the software-defined revolution and key architect of the future of mobility. We named him one of our inaugural SDV Innovator Award winners last year and look forward to what he does with Ford's second generation EVs and beyond.

Check out his story here or on our YouTube channel. Commuting?Download it at Podcast One, Apple, Spotify, or wherever you listen to your podcasts. If you love it, please share it, and don't forget to give us a five-star review. And let us know in the comments below what you thought about this episode.

I used to go kick tires with my dad at local car dealerships. I was the kid quizzing the sales guys on horsepower and 0-60 times, while Dad wandered around undisturbed. When the salesmen finally cornered him, I'd grab as much of the glossy product literature as I could carry. One that still stands out to this day: the beautiful booklet on the Mitsubishi Eclipse GSX that favorably compared it to the Porsches of the era. I would pore over the prose, pictures, specs, trim levels, even the fine print, never once thinking that I might someday be responsible for the asterisked figures "*as tested by Motor Trend magazine." My parents, immigrants from Hong Kong, worked their way from St. Louis, Missouri (where I was born) to sunny Camarillo, California, in the early 1970s. Along the way, Dad managed to get us into some interesting, iconic family vehicles, including a 1973 Super Beetle (first year of the curved windshield!), 1976 Volvo 240, the 1977 Chevrolet Caprice Classic station wagon, and 1984 VW Vanagon. Dad imbued a love of sports cars and fast sedans as well. I remember sitting on the package shelf of his 1981 Mazda RX-7, listening to him explain to my Mom - for Nth time - what made the rotary engine so special. I remember bracing myself for the laggy whoosh of his turbo diesel Mercedes-Benz 300D, and later, his '87 Porsche Turbo. We were a Toyota family in my coming-of-age years. At 15 years and 6 months, I scored 100 percent on my driving license test, behind the wheel of Mom's 1991 Toyota Previa. As a reward, I was handed the keys to my brother's 1986 Celica GT-S. Six months and three speeding tickets later, I was booted off the family insurance policy and into a 1983 Toyota 4x4 (Hilux, baby). It took me through the rest of college and most of my time at USC, where I worked for the Daily Trojan newspaper and graduated with a biology degree and business minor. Cars took a back seat during my stint as a science teacher for Teach for America. I considered a third year of teaching high school science, coaching volleyball, and helping out with the newspaper and yearbook, but after two years of telling teenagers to follow their dreams, when I wasn't following mine, I decided to pursue a career in freelance photography. After starving for 6 months, I was picked up by a tiny tuning magazine in Orange County that was covering "The Fast and the Furious" subculture years before it went mainstream. I went from photographer-for-hire to editor-in-chief in three years, and rewarded myself with a clapped-out 1989 Nissan 240SX. I subsequently picked up a 1985 Toyota Land Cruiser (FJ60) to haul parts and camera gear. Both vehicles took me to a more mainstream car magazine, where I first sipped from the firehose of press cars. Soon after, the Land Cruiser was abandoned. After a short stint there, I became editor-in-chief of the now-defunct Sport Compact Car just after turning 30. My editorial director at the time was some long-haired dude with a funny accent named Angus MacKenzie. After 18 months learning from the best, Angus asked me to join Motor Trend as senior editor. That was in 2007, and I've loved every second ever since.

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