Forza Takes A New Course
Turn 10 Studios' Dan Greenawalt discusses a different path for the popular racing game seriesWhen Forza Horizon was introduced, Turn 10 Studios began a staggered two-year development cycle, resulting in a newForzagame every year, alternating betweenHorizonandMotorsporttitles. This strategy worked well for Turn 10 and publisher Microsoft, as it provided a successful anchor game that was practically guaranteed to be a hit.
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Things weren't perfect, though. There were some heavy criticisms along the way. Many accused Forza Motorsport 5of being rushed due to the fact that it was an Xbox One launch title. There was also a lot of fan backlash over "loot box" style microtransactions inForza Motorsport 7. Turn 10 put a lot of work in to getForza 7to a place they felt aligned better with what the fans wanted. They vowed to not begin work on the nextMotorsportgame until they were satisfied.
Then in March, during a livestream event, Dan Greenawalt announced the team was just beginning to enter pre-production on the nextForzagame and they would be taking an entirely new approach to development. He stated that instead the team would be involving the community much more via beta tests and discussion sessions. Hardcore fans would be much more connected to the creative process than ever before.
However, this announcement came just two months before E3, the biggest gaming expo in the world. It is basically the SEMA for video games. If pre-production was just starting in March, then there definitely wouldn't be a newForza Motorsportgame announced at E3. In its stead, a new LEGO Speed Champions expansion was announced forForza Horizon 4. Though the question remained: what does this new approach mean for the future of theForzafranchise?
After the Xbox E3 2019 presentation, I was afforded the opportunity to talk to Dan Greenawalt about that very subject. I wondered why the team decided to make such a drastic change to a process that worked so well for them in the past?
"Car culture is changing, game developing is changing, and gaming culture is changing" Dan responded. "We wanted to take a step back and readdress 'what's our core mission?' We're trying to shape the future of automotive entertainment. We believe that means building communities. Car communities and gaming communities."
But how exactly would Turn 10 do that? "The team is looking at a customer-first, community building approach. That meant supporting 'Motorsport' longer than ever. We added a lot of features. We brought a lot of players in-house to do panels and discussions to understand what our players are looking for. Moving on to the next thing we do the 'Motorsport' team has brought that approach forward.
"That means bringing players in and building communities we can test with. Some over email, some over Skype, and of course some actually in-house playing code. So, we're in the concept phase right now but it's totally different. In many ways it reminds me of the originalForza Motorsportwhen we didn't really have a date we were pushing towards. We're trying to embrace a new style of development but also get into that wild innovation space we were known for many years ago."







