Ford’s Coming New $30K Electric Pickup Is the Start Of Something Much Bigger
It’s not just about the truck, it’s about a whole new way of building Fords.
Ford sees the development of its new global family of affordable electric vehicles as a game-changer. But just as important as the vehicles themselves, if not more so, has been completely rethinking how those vehicles will be built from the ground up, creating a broader blueprint that can be applied across the company as it moves into the future.
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The key to the project has been an internal skunkworks team that started with a blank slate, throwing out traditional notions of how to design and engineer a vehicle. It’s a group that grew from a single employee to about 450 in Long Beach, California, supported by another 200 at the company’s Silicon Valley facility in Palo Alto.
Soon, we’ll get to see the fruits of the team’s efforts in the form of an all-new, electric-powered midsize pickup truck arriving in 2027, followed by plans for two- and three-row SUVs, a subcompact and larger sedan, and a van over an undisclosed timeline.
With the innovation and product optimization work largely complete, the team has been busy hardening the truck’s design, getting the supply chain to deliver parts, and merging the program into Ford proper.
While it’s less of a skunkworks project now, it’s still smaller than a typical Ford program. That’s despite the fact that it’s arguably the largest platform and product change ever undertaken by the automaker, according to Alan Clarke, who leads Ford’s Advanced Electric Vehicle Development Team behind it all.
What Makes These New Models Different?
The biggest headliner has been the development of Ford’s all-new Universal Electric Vehicle (UEV) platform, which will underpin everything from small, subcompact vehicles on up. According to Ford, the platform reduces parts by about 20 percent compared with a typical Ford program, requiring 25 percent fewer fasteners and 40 percent fewer workstations in the Louisville, Kentucky, plant that most recently assembled the Ford Escape. The plant is being retooled to bring in the entirely new production system.
The new EVs will also benefit from the use of a lower-cost, lithium iron phosphate (LFP) battery assembled at its own factory. They will have more advanced driver-assistance technology as the company works toward Level 3 autonomous driving, which it aims to have on the road in these vehicles by sometime in calendar year 2028, said Clarke.
What won’t be materially different for the truck, at least, will be its styling. While there was a huge emphasis on aerodynamics, we’re assured the truck won’t look like a lozenge. Its roofline was sculpted so that air will more easily slip over the bed, but we’re assured that the pickup will come out looking like a truck, with a familiarity to the segment that defines Ford as a brand.
“It is similar in enough ways to a pickup truck that it is recognizable and that will attract some customers who have already bought pickup trucks,” said Clarke. “But I suspect the majority of our customers are going to come out of SUVs and cars, even used vehicles because of the low cost of it.” Rather than focusing on it being a hardcore truck, which Ford already has plenty of, the team instead designed its cabin with more interior room than a Toyota RAV4 to bring in new buyers.






