How Automotive AI Is Being Used to Make New Cars Even Better
Artificial intelligence is doing its damndest to change everything, and what you drive is no exception.AI is everywhere. Or it will be soon, at least, if you listen to the endless techy pundits predicting the future. Jobs have been lost, lawsuits filed, and there's a general sense and anxiety that everything is about to change in a big way, thanks to this looming trend that few are excited about and even fewer truly understand.
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But AI isn't one specific thing. Artificial intelligence is a broad, umbrella term covering several technology-related topics that have been in motion for decades. And while AI chatbots and automated image generation are getting the most buzz, there are endless applications for this technology. An increasing number of those fall within the automotive space, including some you might not have expected.
But before we look at those, let's take a moment to define what artificial intelligence is.
What is Artificial Intelligence?
Artificial intelligence, or AI, is quite simply when some artificial system exhibits a degree of intelligence, meaning it can learn and make decisions based on that learning. Typically, these days, we're talking about a piece of software or computer hardware.
Now, that's again a very broad definition, but believe it or not, there isn't much in the way of formal guidelines for what is and is not intelligence. For a long time, the so-called Turing Test, or the imitation game, was believed to be the gold standard for determining whether an AI had reached true intelligence.
The test, proposed by English mathematician and overall genius Alan Turing in the 1950s, simply describes a scenario where a human being has a conversation with two other entities. One of those entities is a human, the other is an AI agent. If the person asking the questions can't tell which is human and which is artificial, then the AI is said to have passed the test.
For decades, that was such an impossible-seeming task that it quickly elevated to the gold standard. Now, however, numerous AI chatbots can fool many people, leaving us still in doubt about what AI is.
Beyond that, we're seeing more and more AI applications that are well beyond simply having conversations. Additionally, there are many different technologies at play here.
One of the most significant is called machine learning, or ML. This is simply the ability of a digital system to teach itself. Most automated driving systems rely on ML to some degree, watching millions of hours of recorded driving footage and picking up correct behavior. But while a system that uses ML is learning on its own and making decisions based on that learning, you wouldn't necessarily call one of those systems an AI.
Rise of the In-Car Chatbots
We'll start with the most familiar applications of AI: virtual agents you can speak with. Endless automotive manufacturers have partnered with companies like OpenAI to bring these systems into the car, including Mercedes-Benz, Volkswagen, and more.
The basic idea is that you can have a conversation, ask questions, get more nuanced information on where you are, and even get them to tell you a story if you're really bored on a long drive. But that's all the same stuff you can do with OpenAI anywhere, and frankly, it's not a massive leap beyond Siri, who we've been chatting with in our cars for a decade now.
But other in-car AI agents are coming with a bit more purpose. BMW's implementation, created in partnership with Amazon's Large Language Model, has a single goal: Make confusing cars easier to use.
First demonstrated at this year's CES in Las Vegas, the system is basically a custom AI agent that was only trained up on BMW's documentation surrounding your car. In other words, it knows everything about what your car can and can't do and can not only change car settings for you but also explain to you what those settings mean and even when you'd want to use them.
One example would be changing driving modes. Say you're driving a new BMW M4 CS and going out for a spirited drive, but you're driving on some rough roads, so you want the suspension to be soft. You could use the touchscreen to dig through and create a custom drive mode just for the day. But with this system, you could say, “I’m going to drive on some twisty, bumpy roads. Can you make me a custom drive mode?”
The car will ask you a few questions about what you want and then apply the changes, all without you having to take your hands off the wheel.




