The Name Felt Strange: Recently Retired Porsche Design Legend Grant Larson Recalls Creating the First Boxster
Grant Larson is famous in Porsche circles for his car designs, and we caught up with him as he retires.

Grant Larson is an American car designer who spent 36 years designing Porsches in Germany. Well, 35.5 years, as you’ll learn. He’s responsible for too many Porsches to list but is considered the father of both the Porsche Boxster as well as the Carrera GT. He retired from Porsche at the end of 2025 but plans to continue working and designing cars as his time and passion allow. We caught up with him before he began his well-earned break.
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MotorTrend: Whenever I read a bio about you, it seems to always say you left Art Center and went to Audi in 1986 and then joined Porsche in ’89. What did you do with Audi for three years? I’ve never heard anyone talk about this.
Grant Larson: Because nobody ever asked! But I mean, the projects I did, well, first of all, it was a really nice studio. A really nice small studio in downtown. Downtown, if you want to call it that, sort of like a trendy area, with a lot of boutiques and stuff like that. It’s called Schwabing in Munich. And so being located there was really nice.
It was a group of 14 or 15 people, a lot of English clay modelers and British folks. Martin Smith and J Mays. J Mays is the guy that hired me out of Art Center.
MT: Oh wow. He’s pretty legendary, that guy.
GL: Yeah, I don’t know what he’s doing now, but I don’t think he’s at Whirlpool anymore. So we did what he called group projects; not only Audis but also VWs. So I, we, worked on the—this shows my age—the Golf 3 [MkIII Golf]. And then a Jetta variation of that worked on the A4, which was called a B-something-else.
MT: Oh yeah, B4 or something.
GL: Something like that. Yeah, and then a Polo. I thought the Polo was really nice and had round lamps. It kind of looked like if you chopped the roof off it would look like a Porsche 356 with blurry eyes. That was the final project I did there, and I left because I quit. They usually send you off six weeks before they have these, like, quarterly quitting dates. When I quit, I thought I’d hang around there and finish my A4 model, because Hartmut Warkuss, the chief Audi designer who was based in Ingolstadt, he liked it. But no, they kicked me out the very next day. I never really finished that car.

MT: Sounds pretty Audi/Volkswagen typical. It seems like everybody kind of went through J May’s shop at Audi.
GL: Yeah. We didn’t even have titles back then. On a side note, he asked me to, I think I was already at Porsche, I’d been at Porsche for a couple years, and J went to the West Coast, obviously, and then he opened the studio there where they did the concept Audi TT. He asked me if I was interested [in going back to Audi], but I was sketching a Boxster show car at the time, and I thought no, no, no, I’m gonna stay with this car for a while before I go back to doing VW’s or something.
MT: That’s a nice segue because I’ve always wondered where the name “Boxster” really came from. Obviously, it was a play on the “boxer” engine ...
GL: Well, it’s Boxster because of the boxer engine, and it’s a roadster.
MT: OK, so it really was that simple, then.
GL: Basically, yeah, but there is a story behind how it was named. We used to call the car “Expo.” It’s called Expo for a German word, for like a showpiece, and we just called it Expo, and all the documents and everything, I think even the fly swatter said Expo. Oh, and we had a dustpan that said Expo. People take it out of your studio, it disappears. I should have kept that dustpan that says Expo on it. But I kept the fly swatter that says 997 on it; the 997 studios fly swatter!
MT: That’s probably weirdly valuable!
GL: Yeah, I could bring it to a club meet. So anyway, we had this internal name, but the car had no name. These days, you go to agencies, you know, there’s a guy who does a lot of the words like “Twingo” and all that stuff. I’m not sure, but the marketing department had their fingers in it.




