Three Kuhl Ways to Modify the New Toyota Prius

Toyota's revamp of the long-running Prius had everyone talking as the seemingly faceless, A-to-B toaster was suddenly transformed into a sleek, low-slung looker. The aftermarket has taken notice and there are some aero parts being produced, but one Japanese brand has already created three different aero kits.

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Kuhl Racing (pronounced "cool") is well known for creating sculpted aero kits for a variety of cars, most notably Nissan's R35 GT-R, which the brand showcased at Tokyo Auto Salon and SEMA. Part of the allure of their R35 was the incredibly intricate engraving applied to every metal panel on the car.

This time around they've brought 18 demo vehicles to the massive industry show, most of them draped in a classy gold hue, and three of which are Toyota Prius.

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The 60Prius Kruise KR-60PRR doesn't get the gold treatment but maintains its original color as it serves as an entry level of sorts into Kuhl's Prius aero line up. Already announced, Kuhl says they've received quite a few orders for the kit.

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Falling under the "lip kit" style aero set up, the Kuhl pieces attach to the factory front and rear bumpers, and rockers, adding a sharp, angular addition to the modern Prius. Maintaining a streamlined look, the design keeps the additions close to the body, providing ample ground clearance.

A three-piece rear wing emphasizes the factory body lines above the taillights, and their demo vehicle uses air suspension to bring the body down enough to cover the split spoke wheels' upper portion.

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This 60PRIUS Kuhl Style Kit features lower hanging body parts that Kuhl refers to as "half aero spec," designed specifically to look good even at a standard ride height.

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The ABS kit and the rest of the vehicle use the signature gold paint code, and unlike the version shown previously, this one gets more aggressive with bulky front and rear bumper enhancements that use pronounced edges, as well as side skirts that make a dramatic cut inward at their centers.

The same style three-piece wing is used—in fact, it's chosen for all three vehicles. Though they tout its factory ride hide compatibility, this one uses AirForce air suspension for a healthy drop.

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If those two examples aren't enough to fulfill your custom Prius fantasy, then perhaps the 60PRIUS 60-R GTW widebody will do it. This one takes things to extremes with huge fender flares that thankfully don't use exposed hardware.

The front lip and its upturned winglet ends sits almost even with the factory bumper but a splitter attached just underneath juts forward well beyond that. The side skirts use a short front and long rear "fold" that creates an air channel along the flanks.

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Step around to the rear and under that familiar wing, the rear bumper hosts a floating diffuser attached with thin pillars at the center. The kit is not only much wider, but the rest of the kit hangs much lower than the other two.

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That of course is exaggerated by the air suspension-assisted lowering atop Kuhl's very own forged one-piece wheel from their new R brand. The 20x10 rollers are called VERZ-RACING VRF01R and use extreme concave faces and are said to be relatively lightweight given their size, likely intended for use with widebody applications.

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There you have it, three different ways to cook up a custom 2024 Prius, from mild and street friendly to wild and show ready. Which style are you picking?