2021 Ford Mustang Mach-E Revealed! An Electric Mustang SUV? Believe It
Ford leverages its legend to build a Porsche-beating crossoverDeep underground at Ford's Product Development Center, a large studio has been converted into an "immersion room," its temporary walls papered with endless PowerPoint slides. Normally, vision boards like this are a clear indication that both imagination and inspiration were snuffed out of the project three months in.
But then something caught my eye—a slide titled "Winning Will Not Be Driven by Compliance."
Below the headline were four cars: a BMW i3, Nissan Leaf, Chevy Bolt EV, and an electric Ford Focus. Although I strongly dislike the poor-driving i3, have forgotten about driving the Leaf as many times as I've driven it, and imagine that a small battery shoved into a Focus would be ho-hum, I genuinely like the Bolt. We voted it our 2017 Car of the Year. So why was it on this slide? Then it hit me: As good as the Bolt might be, Chevy's electric hatchback looks just as dorky as the other three compliance vehicles.
Back in 2014, Ford saw the writing on the wall; the decision was made to go electric. We were shown a quarter-scale clay model of an equally dorked-out, front-wheel-drive CUV that was set to go into production right around now. Luckily for car enthusiasts, smarter and cooler heads intervened.
Instead of delivering an electric car that Ford didn't want to build to dealers who didn't want to sell it to customers who didn't want to buy it, in a decision that went all the way up to Bill Ford, the Blue Oval decided to put a pony on its first proper, mass-market electric vehicle.
Meet the newest member of the Mustang family, the Ford Mustang Mach-E.
A Mustang-badged electric vehicle? And an SUV, at that? Really? Yeah, for real. Ford leveraged the brand's great strengths—namely, the fact that almost every person on earth likes the Mustang. Not only that (and I found this next part particularly gratifying to learn), but performance car customers are also much better educated about battery electric vehicles (BEVs) than the average car buyer.
We take a first ride in the 2021 Mustang Mach-Eright here.
One of the hurdles to BEV adoption is the persistent myths about cars powered by batteries. A few Ford shared with us: 92 percent of new car buyers think electric cars are toylike; 75 percent wouldn't drive a BEV in extreme weather; 51 percent suffer from range anxiety; and thanks to the success of the Toyota Prius, 42 percent think that BEVs require gasoline. The solution then, if you're going to sell an electric car, is to attract the buyers who think EV tech is sexy. Who dat? People who dig performance.
The other side of Mustang: See the 760-hp Mustang Shelby GT500here.
Ford's design team began by working on three versions of the Mustang Mach-E. The first was meant to be powerful and emotional. The second pure and minimal. The third was slavish (for lack of a better word) to the current Mustang's design language. In the end, Ford picked the first proposal then added healthy amounts of Mustang couture. The result is an aggressive-looking, spacious five-passenger electric SUV. Truth be told, having climbed around inside a pretty-far-along styling buck, the Mustang Mach-E is just barely an SUV. If the batteries weren't hidden inside the floor, the thing would look like a hatchback. I think it looks pretty much OK, though I'd love to see the GT version. The nose is supposed to be quite different with a big plate replacing the body-colored snout.
The Mustang Mach-E's Interior
Inside, Ford smartly uses a no-animals-harmed interior. Scowl and scoff all you want, but out here in Los Angeles, I've known more than a few people who've flat-out refused to buy a car because dead cow hides were the only interior option. These seat coverings feel like leather but aren't; there's no cloth option. Think of the seats as Beyond Leather or Impossible Seats, and you get the idea. Feels just like the real thing but ain't.




